App Market Intelligence Analyst - Paris, France - Wabtec
Description
Wabtec Corporation is a leading global provider of equipment, systems, digital solutions and value-added services for freight and transit rail. Drawing on nearly four centuries of collective experience across Wabtec, GE Transportation and Faiveley Transport, the company has unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems. Wabtec is focused on performance that drives progress, creating transportation solutions that move and improve the world. Wabtec has approximately 27,000 employees in facilities throughout the world. Visit the company's new website at:.
It's not just about your career... or your job 's about who you are and the impact you are going to make on the world. Do you want to go into uncharted things that haven't been done to make yours and someone else's life better? Wabtec has been doing that for decades and we will continue to do so Through our people, leadership development, services, technology and scale, Wabtec delivers better outcomes for global customers by speaking the language of industry.
Reason 1 – boosting competitive intelligence
In the spirit of selling better and playing in different battle fields than price, we need to leverage on a crystal view about our competitive advantage. In order to create a competitive advantage, we should offer to our target markets clear benefits of buying from us, something which our competitors cannot provide. The creation of competitive advantage is therefore enabled, among other factors, by the knowledge of our competitors. Today at Wabtec Transit we have a general knowledge about our competitors, but we don't track systematically their performance. In particular, we don't regularly collect data about what competitors do in terms of product, innovation, footprint, strategy, track record, field performance. As a consequence, we don't analyze these data and we miss actionable insights to decide our position vs competition when addressing market opportunities i.e. we don't select tenders wisely, we don't build up solid value propositions, we decide go to market strategy for products/innovations with "tunnel view". This is generally valid for all our product lines. This role is foreseen to provide significant support to all product lines in the collection of structured competitors' data, by exploiting internal Wabtec resources i.e. Sales team, Product Managers, R&D team, as well as external resources i.e. company websites, social media, stakeholders reviews, etc.
Reason 2 – leveraging on data and analytics
If well used, CRM system
keeps customer data in one central easy to access location sorts, analyzes, prioritizes your sales and customer service allows for quick share of information allows for accurate, real-time reporting and forecasting in automatic way
The use of CRM at its full potential is today limited by lack of recorded data (especially for non-rail business), low data quality, users discipline, users capability in Wabtec Transit Sales Team.
The presence of a market intelligence analysist with "CRM super user rights" is essential to stretch the use of CRM and support the shift to a market data driven organizational model. This role was previously covered by Julie Poilleaux. Today Julie has been dedicated to Wabtec Transit overall market sizing as input to STRAP (in replacement of Thibault) and to the coordination with product lines, of product marketing propositions for Innotrans 2024, so without capacity to follow up these tasks on CRM (it's worth mentioning that the move of Julie to other more complex tasks is today also a necessary step for her career development).
Main responsibilities
To carry out in cooperation with Marketing&Sales teams and Product Management teams, strategic marketing and operational marketing tasks, with particular focus on competitive intelligence contents to strengthen Wabtec value proposition on targeted market opportunities in railway sector and industrial technology sector.
Train users on CRM, boost CRM data quality monitoring and improvement, assist CRM users with report creation, dashboard creation, lead management and conversion, work hand in hand with IT on data structure, hierarchies, new CRM functionalities, integration with other IT S&M tools (Wabsales, iCapture).
Wabtec Corporation is committed to taking on the world's toughest challenges. In order to fulfill that commitment we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world's brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and like you Wabtec Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or protected Veteran status. If you have a disability or special need that requires accommodation, please let us know.