Online and Digital Communications Professional - Marseille, France - Siemens Energy

Siemens Energy

Entreprise vérifiée

Marseille, France

il y a 4 semaines

Posté par:

Sophie Dupont

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Experienced Professional

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Your profile

Bachelor of Digital Marketing / Digital Communications orequivalent.
5+ years of experience with online and digital communications.
Broad expertise and experience in latest digital technologies and solutions.
Ability to develop and execute digital strategy based on user experience and social community management skills.
Enthusiasm for digital trends and desire to identify relevant opportunities for brand involvement.
Social media expert on all social media channels, especially LinkedIn, Twitter, and Facebook, as well as specific awareness of how these channels can be utilized in Latin America.
Experience working with social media management platforms such as Sprinklr, in particular for developing paid campaigns.
Expertise in digital and social media KPIs, benchmarking and analytics.
Deep knowledge of and expertise in PPC / Google Ads, SEO, HTML, Adobe Analytics, AEM editor, Eloqua.
Content development and storytelling skills, with the ability to take technical information and deliver engaging social media content.
Experience in managing budgets and overseeing collaboration with vendors.
Ability to multitask and thrive in a highly dynamic multinational environment.
Strong communication, leadership, and organizational skills.
Excellent English, Portuguese and Spanish speaking and writing skills.

Your responsibilities

Digital communications

Develop the digital communications strategy for Siemens Energy inLatin America in alignment with the Siemens Energy global and regional digitalcommunications strategy.
Keep abreast of digital marketing trends and implement these trends in campaigns.
Monitor analytics for digital activities for Siemens Energy in Latin America and analyze success.
Represent the Latin America region in Siemens Energy global digital communications networks.
Responsibility to comply and/or enforce the protocols, policies, guidelines of Siemens Energy brand, design and communications.
Support online advertising activities such as programmatic mediain collaboration with brand activation team.

Website

Develop Siemens Energy website for Latin America utilizing SEO anduser experience best practices.
Drive search engine advertising to strengthen Siemens Energy's digital presence.
Analyze web performance and identify areas of improvementincluding website functionality, conversion, and user journeys.

Social Media

Maintain social media channels and oversee the social mediaeditorial calendar for Siemens Energy Latin America.
Manage and oversee the processes and configuration of social media management platform (Sprinklr).
Develop and execute social paid media campaigns and provide recommendations to improve performance.
Drive employee advocacy on social media by utilizing employee advocacy tools (e.g. PostBeyond).

Your opportunities forpersonal growth

Empowered to get involved in multiple markets with special focuson the growing energy transition and decarbonization markets.
Ability to influence communication through implementation of newtechnologies, solutions, and approaches.
Leadership of digital and SoMe communities and projects within theLatin America Hub, collaboration with other Hubs globally.

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