Saint Laurent Stage Digital Engagement Analyst - Paris, France - Groupe Kering

Groupe Kering

Entreprise vérifiée

Paris, France

il y a 2 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

Summary

ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called 'Rive Gauche', synonymous with youth and freedom.

This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.

In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

Job Description:

ROLE
We are looking for an energetic and self-motivated intern to support the projects of the Digital Engagement team. The objective is to propose, implement and measure digital marketing actions and social media experiences. To do so, you will work hand in hand within the digital engagement team with the analytics, social media, and digital tools leads

MISSION

Monitoring:

Contribute daily to feed the teams on the latest trends, technologies and best practices in the industry.
Assist with pitches by providing competitive analysis and secondary research to inform strategy and creative development

Analytics:

Responsible for feeding the team by performing weak signals and trends analysis in terms of clients, channels and products.
Research new modelling techniques as appropriate for a specific solution
Build weekly reports on social media performance across worldwide platforms and provide insights and proposal based on identified needs.

Project management:

Assist with daily administrative duties (budget follow up, planning, etc.)

Prepare detailed presentations and recommendation

PROFILE

Higher education (Baccalaureate + 5 years) with a specialization in Data or Digital Marketing
Organized, with strong writing and analytical skills as well as a true spirit of synthesis
Naturally autonomous, proactive, and dynamic, able to integrate perfectly into a team
Creative, with a strong ability to develop proposals and to synthesize information
Able to manage your priorities and adapt to planning constraints
Proficient with the use of Tableau, PowerBI and the Office/Google suite
Strong communicator able to express yourself with ease in French and English (written and oral)

Job Type

Student (Fixed Term) (Trainee)

Start Date

Schedule

Full time

Organization

Yves Saint Laurent SAS