Head of Brand - Marseille, Provence-Alpes-Côte d'Azur
il y a 1 mois
Job summary
We're looking for a senior international profile with strong experience in B2B SaaS marketing strategy capable of leading global editorial content covering multiple personas markets objectives brand acquisition nurturing enablement.We value people over skills passion innovation positivity ambition if these values resonate you drive excellence welcome our Marketing team you will own global narrative vision orchestrate international editorial calendar coherence all content across every touchpoint website campaigns social media enablement sales assets play key role shaping brand powering acquisition building trust prospects customers partners collaborate closely Acquisition Manager Product Marketing Manager Acquisition Brand Experience Communication Sales Content SEO Manager define lead global content strategy build scalable coherent content system translate business priorities multi-persona multi-market editorial roadmap France Europe US define manage global editorial calendar ensure consistent Letsignit tone voice across all assets define performance KPIs steer content strategy analytics insights data-driven decision-making power acquisition growth campaigns work closely Acquisition Managers full-funnel campaigns TOFU MOFU BOFU produce key assets landing pages ad copy nurture sequences ABM-light content manage SEO GEO-driven growth accompany Guillaume positioning conversion scale internationally inject insights directly into editorial strategy produce premium English-language content articles ebooks campaigns video scripts webinars product announcements guides web pages sales enablement supervise AI freelancers external studios support Sales Enablement production teams message argument proof alignment ensure consistency Letsignit tone voice across channels territories manage orchestrate Content function manage Content SEO Manager strategies priorities quality production analytics supporting growth development cross-team alignment Acquisition Brand Experience PMM Sales required qualifications 6+ years experience Content Brand Editorial Strategy proven experience B2B SaaS ideally international scale-up ability build global content strategy personas markets excellent writing editing copying skills native near-native English adapt tone different audiences deep understanding full-funnel marketing campaigns experience working PMM Sales teams natural storyteller keen eye design aesthetics strong AI literacy operate augmented workflowsEditorial leadership drive defend narrative vision strong analytical skills bonus experience multi-country organizations managing creatives writers teams knowledge graphic design tools Notion Project Management speaks French
Description de l'emploi
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