Traffic & CRM Coordinator - Paris, France - Groupe Kering

Groupe Kering

Entreprise vérifiée

Paris, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

Summary

ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called 'Rive Gauche', synonymous with youth and freedom.

This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.

In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

Job Description:

ROLE

We are currently looking for Traffic Coordinator who will report to the Digital Performance Manager and be part of a dynamic team of 5 people.

She/He will be in charge of running SEA campaigns and Web Analytics to maximize Saint Laurent online performances.

Her/His main missions are to support the monitoring, development and management of our traffic acquisition channels and launch new paid search business opportunities worldwide.

MISSION

SEA:

Develop & maximize performance of paid search channel according to brand's guidelines & objectives
Manage investment costs for global & local campaigns on several search engines
Monitor & analyze KPIs to optimize efficiency and adjust campaigns strategy
Close collaboration with internal stakeholders, regional partners & media agency for campaigns activations
Identify new opportunities for incremental revenues to optimize the spend, maximize the ROAS and forecast media spend

WEB ANALYTICS

Management of weekly and monthly reporting of the website performances as well as daily monitoring of main KPIs
Creation & dashboards optimization with crossfunctional teams, covering topics such as digital marketing, on site merchandising, product performance and conversion trends
Support ad hoc requests for data insights from other teams, regional partners and senior leadership
Support and follow up of new tracking implementation and tagging plan
Define areas for improvement and necessary action plans to optimize results with a datadriven and ROI mindset.

PROFILE

BAC +4/5 required
4+ years of experience in traffic acquisition & campaigns management
Expert of acquisition leverages, Google Analytics, Data Studio, Google Ads, MS Excel and Power Point
Google Analytics Certification required
Contentsquare and Tableau knowledge is appreciated
Naver and Yahoo JP platforms knowledge is a plus
Applicant must be dynamic with great communication skills and a global to local approach
Passion for digital and new technologies with a good understanding of the luxury landscape
English proficiency
Analytical, data oriented and synthetical mind
Organized and rigorous: you like to deep dive into details and solution driven
Enthusiast and proactive to facilitate decision making