Vice President of Marketing and Growth Strategy - Aston, Ariège, France - CUES TRAINING FACILITY

Description

Vice President of Marketing and Growth Strategy

VICE PRESIDENT OF MARKETING AND GROWTH STRATEGYSun East Federal Credit Union$843M AssetsAston, PA

Purpose over ProfitSun East Federal Credit Union (Sun East) is a dynamic and forward-thinking not-for-profit financial institution that exists to help members achieve their savings goals We are proud of our mission to ensure that anything earned above operating costs is reinvested into the organization to deliver competitive rates and relevant services to our member-owners.

We seek an inspirational, positive, and creative marketing leader whose goals and career paths align with our philosophy to join us as our next Vice President of Marketing and Growth Strategy.

Reporting to the President, the Vice President will be responsible for innovatively directing the Marketing and Growth Strategy Departments to perform at the highest level to support Sun East's mission and vision.

Develop and execute enterprise brand equity, membership expansion, product growth, marketing and communication strategies that are aligned with the credit union's mission and strategic goals.

Prepare and implement the Credit Union's Marketing Plan in coordination with the overall Strategic Plan and growth goals.

Undertake market research studies and data collection and management and analyze results to better understand the market and member preferences and experience.

Utilize Member Relationship Management software to analyze member behaviors and life cycle data, extracting actionable insights to personalize member experiences, enhance engagement strategies, and improve retention analyze the performance of marketing campaigns against key performance indicators such as return on investment (ROI), conversion rates, member acquisition costs, and engagement metrics across different channels.

Develop and execute holistic digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions, including the research and resolution of negative organizational comments.

Direct the organization's social media strategy, ensuring active and engaging presence across relevant platforms, and leveraging the channels for brand building and member engagement.

Ensure consistent messaging to both internal and external communities, including the development of collateral design, merchandising, campaigns, communication management, and advertising messaging via multimedia channels.

Responsible for website management, including:

Develop and manage the Credit Union's Marketing and Business Development budgets; Responsible for assuring that all marketing promotions and strategies are coordinated with the Credit Union's Asset/Liability Management Plan.

Responsible for the image of branches and facilities from a brand/Marketing standpoint.
Guides and advises Marketing and Business Development personnel in the more complex phases of their work.

Represent the credit union at various community events and for compensation, performance reviews, training and development, productivity, and morale of staff.

Bachelor's degree in marketing, communication, business administration, or related field.

A minimum of 8 years of experience in marketing, focused on strategic planning and enterprise communications in the credit union or banking industry.

A minimum of 5 years prior management experience required.

Solid knowledge of state-of-the-art marketing, customer experience, brand, product, and service management theory, practices, techniques, and methodology, including changing market dynamics and consumer preferences.

Knowledge of economic and market trends, the financial markets, banking, and the analysis and reporting of financial data.
Advanced knowledge of market research and data analysis methods.
Ability to translate research and data into marketing and member experience strategies that drive growth and profitability.
Strong understanding and proficiency of traditional and online marketing strategies, tools, and methodologies.