Go to Market Coordinator France and Benelux - Paris, France - Diesel

Diesel

Entreprise vérifiée

Paris, France

il y a 2 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

Go to Market Coordinator France and Benelux:

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.

While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.

Diesel is a truly worldwide organization.

It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Key Responsibilities:

STRATEGY AND PLANNING FOR DIESEL IN FRANCE AND BENELUX

Propose and execute strategies to amplify global brand messages at local level (global marketing calendar)
Develop local marketing calendar based on seasonal and commercial needs
Plan for seasonal product launches, ensuring consistency through channels and collecting/creating all necessary assets (launch packs)
Work with local retail and wholesale on product launches, new store openings, brand pages, newsletters, and new accounts prospect packs.
Support CRM on all local activities in retail. Working with the team on building retention and acquisition of new customers.
Work with Europe outlet operations on product launches, new store openings, brand pages, newsletters. Coordinate the use of assets across all centres and protect brand image in all the activities
Project manage all local special activations from concept through to execution working with key stakeholders in local/global teams
Protect brand image in all customer facing activities

GO-TO-MARKET FLOW OF COMMUNICATIONS:

Sharing all seasonal and product assets with external wholesale and retail partners to ensure brand awareness in key locations
Share all seasonal campaigns with launch pack / meeting presentation to internal teams
Track effectiveness of marketing campaigns, reporting and sharing with relevant teams
BUDGET CONTROL: Manage local budgets and planning / reforecasting.
MARKET RESEARCH: researching and analysing local trends, competitor activity, emerging trends and technology, update agency portfolio

Key Stakeholders:

Marketing Peers in PR, Media, CRM
Diesel Retail Operations Teams, VM and Store staff;
Diesel wholesale Sales managers
Diesel Europe ecommerce team
Cross functional communication with HQ teams (from marketing to Shopping Experience, Digital, Social & Ecommerce)
Key Clients marketing referents

As part of OTB Group, we work in a proactive environment, where everyone is challenged to achieve new goals, outstanding performances are recognized, and valuable career opportunities are provided to all employees.

For us People come first:

we have an international environment with employees of 60 nationalities and more than 60% women, with 35 years as average age.