Cdi - Global Brand Manager Pet Parasiticides - Paris, France - Vetoquinol

Vetoquinol

Entreprise vérifiée

Paris, France

il y a 2 semaines

Posté par:

Sophie Dupont

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Description

Company Description
Vetoquinol est un Groupe pharmaceutique vétérinaire indépendant depuis plus de 80 ans.

Notre Groupe en forte croissance appuie son développement sur la compétence, l ́implication de ses équipes et sur la recherche de solutions innovantes en santé animale (de nouveaux projets sont en cours, une modernisation de nos équipements et espaces de travail, une nouvelle approche client, une ouverture sur les biotechnologies ).

Plus de 2000 collaborateurs répartis dans 24 pays, contribuent quotidiennement à la satisfaction de notre principal client :
le vétérinaire.

Nous plaçons l'Humain au cœur de nos préoccupations et de notre stratégie d'entreprise et mettons tout en œuvre au quotidien pour accompagner nos Managers, développer les compétences et comportements agiles, et améliorer le bien-être au travail de l'ensemble de nos collaborateurs.

De fortes valeurs reflètent aujourd'hui notre transformation:
Faire Confiance, Oser et Collaborer Chez Vetoquinol, nous souhaitons accomplir plus, tous ensemble

Primary purpose of this position is to lead and drive the development of global brand strategies in strong collaboration with strategic affiliates and ensure successful execution in all relevant markets in order to fulfill the company's long term growth ambition.

Brand Team leadership

Lead the global brand team comprising marketing representatives from strategic markets and co construct brand strategies in aligned fashion to ensure consistent roll out across geographies
Run regular brand team sessions to engage, motivate and generate key contributions from strategic affiliates and other Group Marketing & Medical functions into building global brand plans

Market & brand diagnostic

Conduct appropriate reviews, research and analysis to identify key brand drivers & barriers as well as growth opportunities in order to shape long range brand strategy
Ensure collective understanding of market and brand diagnostic with strategic markets and other group functions as a basis to building truly global brands

Customer centric brand building and innovation

Use validated customer insights to develop global brand identities, positioning and activation campaigns, in strong liaison with our Customer Insight and Market Research function as well as external agencies
Ensure that brand innovation projects (LCM) are clearly connected to identified and validated customer needs & wants as a foundation to successful long range brand lifecycle management

Brand Lifecycle Management & innovation projects

Define long range lifecycle management program necessary to fuel durable, future brand growth in strong collaboration with Global Medical, Insight, Market Research and affiliates
Act as marketing lead in innovation project teams (LCM, NPD), contributing to their delivery on time and on target in partnership with Global Project Management

External opportunities evaluation

Contribute to external projects' business evaluation, providing key marketing inputs (strategic/portfolio fit, business cases) and guidance to the project team in partnership with Business Development, Global Medical, and other functions involved.

Global Brand Launch

Lead overall brand strategy definition in prelaunch phase for new products in assigned portfolio
Develop & execute launch preparations, engaging with & motivating internal stakeholders
Provide operational support to affiliates and ensure KPI based performance tracking to follow through.

Global Marketing Initiatives

Lead development and timely delivery of global initiatives such as global campaigns in partnership with Digital Marketing, local marketing and other Group functions.
Effectively & efficiently drive external agencies (creative, digital...).

Global Pricing Governance

Define coherent price positioning and architecture to support overall brand objectives & ensure consistent implementation in strategic affiliates.
Define net pricing expectations to achieve brand margin goals & ensure disciplined implementation by affiliates, in strong partnership with Global Pricing Management and Business Area Directors.

International Key Account Management & Solutions

Proactively align with KAM on brand strategy & contribute to KAM plans and activities in line with brand objectives and initiatives, in close collaboration with KAM team Contribute to the development & deployment of customer solutions initiatives associated with global brands in collaboration with Solutions team.

Qualifications

Formal marketing qualification (MSc/MBA)
Minimum 10 years' experience working in various marketing and business roles in Animal Health or similar sectors
Experience working at affiliate level with operational marketing or sales for at least 3 years. Experience in an international marketing role (regional, global) is a plus.
Languages: fluent English is a must. Another language is a plus