Marketing Transformation Director - Paris, France - Moët Hennessy Wines & Spirits
Description
Position:
The responsibilities of the role are defined as follows:
1) Brand Building Capability:
- Build an MH Brand Building Capability Framework
- Continue to build MH Brand Building Capabilities through Luxury Brand Studio learning program (live and online) including key stakeholders such as Consumer Insights, Media, Distribution and HR
- Design futureproof Marketing target organizations and help recruit external talents to address capability gap(s) in collaboration with HR
2) Marketing Community:
- Strengthen CMOs' community & collaboration
- Foster learning & sharing through Luxury Brand Studio HUB and the Luxury Brand Studio Champions
- Connect and excite the community through moments of inspiration such as the Marketing Summit
- Facilitate Marketing Talents mobility in collaboration with HR and Marketing leadership
- Strengthen MH Marketing sense of pride and reputation
3) Operational Excellence:
- Review Marketing planning process including Brand Plans, Brand Boards and PMT
- Ensure clear and efficient workflows between Maison, MH & Markets
- Implement consistent KPIs tracking working with Consumer Insights, Media, Audit & Finance teams
Profile:
Education:
Degree qualified ideally with a marketing background + business school
Languages:
English. Other international languages advantageous
Technical & management skills:
- Strategic marketing capability
- Business change leadership
- Business leader stakeholder management and influence
- Crossfunctional team leadership
- Credible representative of the MH organization and global marketing function to internal and external audiences
Personal & interpersonal skills:
- A senior, strong and wellrespected marketer already within MH
- Capacity to deal with ambiguity in a complex environment
- Strong interpersonal skills, business savvy within a multinational matrixed organization
- Ability to demonstrate innovation and creativity to deliver results and disrupt status quo
Additional information:
The Marketing Transformation Director (MTD) will lead the Marketing Transformation Journey to accelerate Moët Hennessy's competitive advantage.
She/he will be facilitating changes within the Marketing organization to:
- Establish Marketing as a critical function and key stakeholder driving Brand-led growth (STRATEGIC)
- Improve efficiency and effectiveness in ways of working (OPERATIONAL)
- Unlock Marketing teams ́ full potential strengthening the community (CULTURAL)
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