Head of Strategic Marketing - Paris - Evaneos SA

Description

Better Trips for travelers. Better Trips for the World

Since Evaneos was founded in 2009, we've been building a greener, fairer future for travel. By connecting travelers with the world's best local experts, we provide trips that are better for them and better for the places they visit. For us, it's all about quality and impact. That means fighting mass tourism and impersonal experiences at the expense of local communities and the environment. Instead, we offer tailor‑made trips, lovingly crafted by those passionate about sharing and protecting the destinations they call home.

Thanks to our network of more than 600 local agencies in more than 160 destinations, we've helped more than 800,000 travelers plan extraordinary trips worldwide. The adventure doesn't stop here. We invest a percentage of every trip we sell in our Better Trips Fund and have committed to spend at least 3 million € by 2025 on projects that reduce the negative impacts of travel and drive positive change within our industry. Think: creating new opportunities for woman‑owned businesses, guiding small businesses through sustainability training and certification, and much more.

Our values are just as important within Evaneos. Our strength is in our diversity, made up of a multitude of languages, backgrounds, and experiences. We believe in building the best teams by creating an environment where everyone can be authentic, trust each other, and thrive.

We hope you'll join us on our mission

You can also follow our Glassdoor page and see the comments of our current employees and candidates.

Job Description

As Head of Strategic Marketing, you will shape the next chapter of Evaneos' growth story. Your mission? Identify, validate, and develop the most promising traveler segments and travel offers to guide where we invest and where we won't, over the next 1 to 3 years.

This is a hands‑on, strategic, and impact‑driven role. From insight to action, you'll lead the full journey: market and traveler research, testable hypotheses, cross‑functional pilots, offer and product evolution, performance monitoring, and continuous iteration. Your success will directly shape Evaneos' future direction and impact the way thousands of travelers experience local, meaningful travel.

The Strategic Marketing team

Reporting to Romain, our Executive Member in charge of Strategic Development, Product & Innovation, you will join and lead the Strategic Marketing team. Currently composed of one Category Project Manager, the team is expected to grow with two new hires in 2026.

You will also collaborate closely with:

Product Management, Product Design & Data Product

Offer Supply teams

Brand, Growth, and International Marketing teams

Innovation, AI, and Strategic Incubation teams

Your role as Head of Strategic Marketing

As you'll see just below, this role isn't about performance marketing, communication, or advisory strategy. It's about leading from insight to execution, turning understanding into bold choices, real‑world tests, and measurable business impact, in close collaboration with cross‑functional teams.

Identify and prioritize high‑potential traveler segments based on needs, motivations, and value potential.

Monitor emerging behaviors, market trends, and competitive dynamics to shape bold, testable hypotheses about where Evaneos should grow, and where we shouldn't.

Validation, performance tracking & strategic recommendations

Design and run quantitative analyses (performance data, funnel metrics, surveys), lead qualitative research (traveler interviews, user research, agency feedback, field insights)

Combine internal data, benchmarks, and real‑world tests to validate or discard opportunities

Translate insights into clear, actionable recommendations and business cases that guide strategic and operational decisions

Offer strategy & cross‑functional execution

Define who we're targeting, the needs we're addressing, and why it matters with sharp positioning and value propositions for each key offer or collection.

Work closely with Offer Supply and Product teams to translate strategic choices into concrete evolutions

Build and lead 360° action plans across Product, Offer, Supply, Marketing, and Innovation, ensuring clarity on goals, KPIs, milestones, and ownership.

Act as the owner of each plan, accountable for progress, delivery, and results over time, and adjust direction based on performance, learnings, and feedback.

Impact tracking & iteration

Monitor and own outcomes of each initiative over time - and not just at launch, using relevant business, performance, usage, and value KPIs

Make informed strategic calls based on results and learnings: scale, refine, pause, or stop

Document and capitalize on learnings to fuel continuous improvement and future strategic bets.

Guide, support, and grow the Strategic Marketing team through clear objectives and motivating priorities, while fostering a culture of performance, learning, and continuous improvement.

Act as a trusted strategic and operational partner to cross‑functional teams and collaborate closely with the Innovation & Incubation teams to explore and shape the next big ideas.

Shape Evaneos' growth priorities: You identify, validate, and lead a strategic roadmap that directly influences where we grow, how we grow, and what we offer next, thanks to bold choices.

Own the full journey: From research to test, decisions, and performance, you lead every stage, not only strategy or ideas.

A strategic, cross‑functional role: As a key partner to Product, Marketing, Innovation, and the Executive team, you help align vision, action, and long‑term impact across the company.

What's in it for you

La Voyagerie – Our bright and vibrant HQ in the 9th arrondissement is more than an office: it's a hub for inspiration, creativity, and daily interactions with others

Weekly remote flexibility – Enjoy up to 2 teleworking days per week, balancing focus time at home and collaborative moments at the office.

Travelling teleworking– The flexibility to work from different countries or regions multiple times a year.

Travel budget– Experience Evaneos services firsthand with dedicated travel perks.

Well‑being activities– Yoga, meditation, partially covered sports memberships through Gymlib, music, and board games groups.

Community & team events– Cultural lunches, after‑works, annual seminars, weekly team meetings

Salary range is€80‑86K€, including a 6K€ variable bonus. Transparent salary decisions based on clear benchmarks, career progression frameworks, and peer alignment to ensure fairness.

Preferred Experience

What we're looking for

You may be a great fit for this position if:

You have 8–12+ years of experience in strategic marketing, product marketing, or strategy development in a B2C, platform, or marketplace environment. A background in travel or consumer tech is a strong plus.

You've led cross‑functional plans that connect strategy to product, offer, growth, and go‑to‑market actions, with clear ownership of outcomes and measurable business impact

You're used to combining market and consumer insights with data, real‑world tests, and experimentations to validate opportunities and prioritize action

You're analytical, structured, impact‑driven, and focused on learning and continuous improvement rather than perfect plans.

You speak both French and English (C1 level minimum), enabling you to communicate effectively in our multicultural environment of 15 nationalities

Evaneos may be a great fit for you if:

You lead with influence, clarity, and ownership, even without formal authority

You thrive in fast‑paced, international, and cross‑functional environments

You believe strategy is nothing without execution, and execution starts with users, insight, and experimentation

You're ready to take ownership of bold opportunities and help shape the future of travel

Recruitment Process

We are committed to creating an environment where everyone feels respected and included. We strive to provide equal employment opportunities, regardless of gender, sexual orientation, background, disability, or any other characteristic that makes you who you are. Our goal is simple: to ensure that everyone can thrive, feel safe, and be treated with respect.

In French and/or English:

HR call with Marion - Initial chat to get to know you, learn about your work experience, and how they connect to the role 45 minutes

Team Leader Interview with Romain - Open discussion to dive deeper into your skills and get a clear understanding of the role 1 hour

Case Study– A practical exercise based on (almost) real scenarios, to prepare in advance, with a report ideally face‑to‑face, including restitution time, and discussion with the team 1.5 hour

Cultural fit– Meet other Evaneossians during an interview focused on culture alignment and collaboration. The perfect occasion to see what it feels like to be part of Evaneos 1 hour