Responsable de gammes - Paris, France - Allergan Aesthetics

Description

By integrating AbbVie, you will play a pivotal role in bringing impactful medicines to people throughout the world by proactively hold direct responsibility for the development and effective implementation of a local marketing plan for the product(s) within Medical Aesthetics. Key member of the National/International Region MA Marketing team provides input to International (region) marketing planning and leads the in-country Franchise activities to ensure close alignment between International (region) brand strategy and local implementation within country. Develop and direct local campaigns and events to provide value-added content.

Within this context, your principal responsibilities will be to

• Define and implement the digital marketing strategy creating a new environment and promoting the client-laboratory link in different communication channels.
• Manage and analyze the insights and the competition to make recommendations to manage the brands. Develop the launch strategies, and marketing strategies, involving consumers through their brand experience. Manage the category/s of products based on field insigts, market insights and competition and deploy the activation plan. Implement the commercial strategy hand in hand with the commercial and training teams, coordinate the deployment of the appropriate supports (tools, DSA ...).
• Define marketing strategy mix for the category (IMC/ POS /Digital /Retail/ CRM/ Medical Visit).
• Analyze market trends and competition to identify opportunities within the category.
• Guarantee brand identity and heritage to ensure all actions are consistent with the common objective and enrich the brand.
• Deploy the brand plan for every slot trade and adaptation of communication media (POS visibility, images, websites).
• Analyze consumer insights and competition to make recommendations to managers.
• Collaborate with field forces, customers and partner agencies to ensure the success of marketing strategies.
• Analyze KPI and market performance.

To be considered for this role, you should hold a PhD or University Degree or equivalent (preferably Business/Marketing or Science). You should also have a minimum of 5 years of Marketing B2B2C experience in pharmaceutical / Healthcare / Aesthetics industry

Fluency in local language and in English (written and verbal).

Extensive travel within Country and within EU (20%).

Essential Skills and Abilities

• Project management skills.
• Good analytical skills.
• BOLD: Doing what is right – never jeopardize patient safety, product quality or compliance, always act with integrity
• Build Bridges: Commit to customer intimacy, forge external partnerships, connect across groups to get the job done.
• Power ideas: create the future, find better ways to get things done, passionately support the best ideas.
• Act fast: eliminate bureaucracy, be decisive, respond to change with agility.
• Drive results: take initiative, strive to be the best, make a difference every day.
• Customer Focus: Ability to build trust
• Planning and Organizing: Ability to work under pressure and be flexible to change
• Initiating Action and Gaining Commitment: High level of initiative with excellent influencing skills
• Building Trust: Strong listening and communication skills, high energy
• Continuous Improvement: Demonstrate innovation and ability to drive continuous improvement
• Passion for Results: Driven execution focus

For work/personal life balance, AbbVie offers the possibility of teleworking up to 2 days per week, in agreeance with your manager, and depending on the terms defined in the dedicated collective agreement. AbbVie also offers other benefits, such as a Concierge Service and an Employee Stock Purchase Plan.

For us, equality, diversity, and inclusion are essential pillars. We are proud to have built an environment that allows each of our employees around the world to realize their full potential.

You can find us at / @ABBVIE sur Twitter, Facebook, Instagram, YouTube LinkedIn.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.