Digital Business Manager - Paris e, France - Europcar Mobility Group

Europcar Mobility Group
Europcar Mobility Group
Entreprise vérifiée
Paris e, France

il y a 3 semaines

Sophie Dupont

Posté par:

Sophie Dupont

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Description
Company Description

À propos d'Europcar Mobility Group
Europcar Mobility Group est l'un des principaux acteurs du secteur de la mobilité.

Europcar Mobility Group a pour mission d'être la « mobility service company » préférée des clients, en offrant des solutions alternatives attractives à la possession de véhicules, avec une large palette de services de mobilité :
location de véhicules, services chauffeur, auto-partage (carsharing), scooter-partage.

La satisfaction des clients est au cœur de la mission du groupe et de l'ensemble de ses collaborateurs et cet engagement vient nourrir le développement permanent de nouveaux services.

Europcar Mobility Group opère à travers différentes marques pour répondre aux besoins spécifiques de chaque client ; ses 4 marques majeures étant :

Europcar - le leader Européen de la location de véhicules, Goldcar - la plus importante société de location de véhicules low-cost en Europe, InterRent - marque « mid tier » à destination des clients loisirs et Ubeeqo - leader européen du car-sharing (BtoB, BtoC).

Europcar Mobility Group propose ses différentes solutions et services de mobilité dans le monde à travers un vaste réseau dans 140 pays (incluant 20 filiales en propre en Europe et 2 en Australie et Nouvelle Zélande, des franchisés et des partenaires).

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About Europcar Mobility Group

Job Description:


Main Objectives:


  • Analysis of Digital Marketing channels and Direct to brand sales channels
  • Present key findings of reports, including actionable insights
  • Produce reports, to present the performance results and the key metrics for the direct channels

Your main missions are:


1) ANALYSYS:

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Undertake continuous analysis of competitive environment and consumer trends.

  • Analysis of Digital Marketing channels and Direct to brand sales channels
/ platforms performance with key insights through research and analysis.

  • Analyse and monitoring campaign to provide the data at the teams to improve the strategy and drive tactical actions to maximise conversion and retention rates.
  • User journey and site abandonment monitoring to improve the customer experience and maximise revenue.
  • Performance analysis of the different products and offers in the direct sales platforms.

2) REPORTING:


  • Produce reports, to present the performance results and the key metrics for the direct channels
.

  • Providing specialist reports to the different eComm teams and providing support in the creation of themselves.
  • Present key findings of reports, including actionable insights
for key stakeholders, including customer profiling data to feed into marketing strategies.


3 ) FORECAST:


  • Support in the implementation of data modelling techniques for forecasting and insight for the business.

Internal and External Relationships:

  • Internal : Works with Performance Office, Digital Marketing team, Local team, Controlling team
  • External : Different suppliers in the eCommerce domain: Web agencies, Partners, Supplier management.

Qualifications:


Previous experiences: 5 years in Ecommerce and especially in business analytic
s

Education level :
Master's Degree in Business, Marketing, or related field.


Languages :
fluent in English (working language), Other language: useful


Computer skills:


  • Experienced with all universal softwares
  • Ability to learn and use any online business tool (Google Analytic for example)

Personal characteristics:


  • Strong Analytical skills
  • Excellent relationship with an open mind and adaptability to different interlocutors and various missions

Major areas of competency necessary for success:

  • Rigorous, Organized, Proactive
  • Important with technology and all communication channels
  • Like take up challenges, test and look for innovation
Additional Information

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilityze
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