Digital Marketing Specialist - Rennes, France - Solina Group

Solina Group
Solina Group
Entreprise vérifiée
Rennes, France

il y a 4 semaines

Sophie Dupont

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Sophie Dupont

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Description
At Solina, our community of over 3,400 people share a
passion for food and live our entrepreneurial culture.

We design
customised savoury solutions for our clients operating in the food industry, food service, butchery and nutrition markets.


With sustainability at the heart of our business model, we aim to produce food that is good in every sense of the word : delicious, nourishing, affordable, sustainable and convenient.


Solina is a fast growing business, with 30 production sites and R&D laboratory, we are present in more than 19 countries mainly in Europe and North Americas.

By constantly rethinking culinary solutions,
we make food matter for people and the planet.


We are looking for a
Digital Marketing Specialist to join the Digital Team (currently 6 people), in the context of a maternity leave replacement (7-months contract).

The Digital Marketing Specialist will be responsible of the
digital marketing activations within the Group.

She / He will work with a range of stakeholders, from internal colleagues of other business units to external agencies.

The job is based in Rennes (Bréal-sous-Montfort).


RESPONSIBILITIES
-
Boost Solina's and its brands' online visibility and lead generation via paid campaigns: LinkedIn Ads, Google Ads, Media Buying.

  • Collaborate with the Group Communication team on the
    content strategy: distribution channels, advertising, SEO
-
Monitor lead generation and e-commerce websites analytics and performances: dashboard creation, funnel analysis, A/B tests, Salesforce pipeline

  • Follow
    digital KPIs of our ecosystem, report on them and provide recommendations to ensure continuous optimization.

QUALIFICATION/EXPERIENCE:

  • 2 to 5 Years of Digital Project Management Experience
  • Excellent organizational and analytical skills
  • Curious, peopleoriented and business driven
  • Knowledge of advertising platforms is a must
  • Knowledge of HubSpot Marketing Hub platform is a plus
  • Experience in B2B and in the food industry is a plus
  • English & French are a must
  • Willing to travel (Europe)
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