Product Marketing Manager - Marseille, France - Ceva Logistics

Ceva Logistics

Entreprise vérifiée

Marseille, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

CEVA Logistics provides global supply chain solutions to connect people, products and providers all around the world.

Present in 170 countries and with more than 110,000 employees spread over 1,300 sites, we are well on our way to achieving our vision:
to be a Top 5 global 3PL.

We believe that our employees are the key to our success.

We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport.

That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.

DARE TO GROW Join CEVA Logistics, and you will be part of a team that values imagination, encourages boldness and exemplarity, and is committed to excellence in everything we do.

Join us in our mission to shape the future of global logistics as we become a global leader in the logistics industry.

As we continue growing at a fast pace, will you "Dare to Grow" with us?

YOUR ROLE
The Marketing Manager will define & orchestrate the marketing offer for the product and the industry under scope. She/he is in charge to increase customer engagement, demand generation and customer experience on its perimeter.

WHAT ARE YOU GOING TO DO?

Execute and orchestrate the go to market:

Ensure Competitive intelligence.
Design offers, define and manage the go to Market.
Produce hybrid content for marketing campaigns (Inbound and outbound content)
Orchestrate the campaigns.
Support the Marketing network to orchestrate their campaign.
Measure, analyze, and report campaign performance.

Ensure sales enablement over the sales cycle (Before sales/ sales and after sales):

Determine sales enablement priorities with sales managers & product managers and support services.
Serve as a liaison between sales, marketing, and product teams.
Provide effective training content for sales reps.
Facilitate content creation and use with sales and marketing teams (sales playbook, sales learning, sales content).
Gather and relay feedback to continuously iterate on the enablement strategy.
Use performance data to enhance content engagement (customer and sales).
Maintain sales enablement software to ensure it is easily accessible and providing the capabilities sellers need.

WHAT ARE WE LOOKING FOR?

Master 2 Marketing or equivalent
BTOB marketing gained in an international environment.
Project management experience, great capacity for analysis.
Writing skills for different medias
English fluent
Social network
IT skills: Pack Office including collaborative M360 tools.
Ability to devise and imagine new solutions for systems, concepts and/or standards; and to optimize, improve and reconsider existing ones by demonstrating openmindedness.
Ability to pass on a message by adapting to the target audience using one's teaching skills.
Ability to mobilize, communicate, train and assist the managers and various people involved to ensure management of change.
Ability to commit, in the framework of one's scope of management.
Ability to understand customer's multiple expectations (external and internal) and to offer solutions that best respond to their needs and requirements, taking into account context and constraints.
Ability to formalize and plan all the actions to be carried out for the proper achievement of a project, in respect of the allocated resources and in coordination with the different contacts.

As a global organization, and as part of the CMA CGM Group, diversity is critical to our business success; only when we can reflect the cultures, languages, behaviors and local knowledge of our customers, we can succeed.

By employing people with different experiences and abilities, we expand our knowledge and increase our creativity and innovation.