CRM Manager - Issy-les-Moulineaux, France - AccorHotels

AccorHotels
AccorHotels
Entreprise vérifiée
Issy-les-Moulineaux, France

il y a 3 semaines

Sophie Dupont

Posté par:

Sophie Dupont

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Description
Company Description

Leading the hospitality revolution, Accor is more than a hotel group.

With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future's endless possibilities.

Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.


Job Description:


The overall scope of the position is to ensure a regular communication with clients and followers of the Raffles and Orient Express brands with their respective tone of voice with the objective to engage and ultimately generate revenue to the properties through the different channels available.


MAIN ACCOUNTABILITIES

  • Ensure the proper implementation of Accor CRM system to provide an effective sales funnel
  • Develop marketing techniques to increase Raffles & Orient Express databases
  • Monitor customer relation strategies by building a strong brand campaign calendar
  • Create, design and manage brand campaign using Salesforce Marketing Cloud
  • Follow and coordinate campaign calendar between ALL, brands and hotels
  • Build workflows to streamline sales and marketing processes
  • Dynamize existing workflows and strategies and coordinate the content calendar
  • Suggest new methods to address customers' needs using existing or new technologies
  • Update accounts and contacts in the CRM system if necessary
  • Track marketing metrics and trends
  • Conduct market research to follow trends and competition
  • Define and implement a platform to leverage hotel local databases in F&B, Spa and Retail, for brand level promotion across the portfolio.
  • Reporting directly to Digital Director

Qualifications:

QUALIFICATION & SKILLS

  • A minimum of 5 years' experience as a CRM manager
  • Experience in SQL data extraction and driving projects: not afraid to put hands in systems
  • Analytical, datadriven, and wellversed in spreadsheets
  • Comfortable working in a matrix environment
  • Autonomous and team player
  • Thinker and Doer
  • Excellent English, both verbal and written
  • Energetic, smiling, and passionate to his/her work
  • Innovative approach to work
  • Knowledge of hospitality is a plus
Additional Information
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