Global Direct Marketing Intern - Paris, France - Balenciaga

Balenciaga
Balenciaga
Entreprise vérifiée
Paris, France

il y a 1 semaine

Sophie Dupont

Posté par:

Sophie Dupont

beBee Recruiter
Description
locations
PARIStime type
Full time
posted on
Posted Today
job requisition id
R13025- Summary

  • About us
  • Cristóbal Balenciaga founded the House in 1917 in his home of Spain. In 1937, he established the brand in Paris, designing its collections there until 1968. Cristóbal Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior and as "The Couturier of the Couturiers" by Gabrielle Chanel. The ultramodern shapes were trademarks of the house.
  • While the brand's identity is firmly rooted in its highly conceptual prêtàporter collections, its leather goods, footwear, and accessories experience worldwide success as well. Among the archetypal products of the House are its handbag collections. A new focus on the development of Balenciaga readytowear collections for men was quickly established as highly successful.
  • Since October 2015, Demna has designed both men's and women's collections as the artistic director.
  • The Balenciaga House, part of the Kering group since 2001, is one of the most influential names in fashion.
  • Job Description
  • Your opportunity_
  • Within the Global Client Engagement department, reporting to the Global Direct Marketing Manager, and working hand in hand with the Global CRM Campaign Coordinator, you will help in developing the global Client Engagement strategy by designing, deploying and constantly improving Direct Marketing channels, Lifecycle programs and Clienteling tools in order to recruit new clients and upgrade the existing ones.
  • How you will contribute_
  • You will be a key member of the team and will actively support the team on a number of different activities:
  • Collaborate with regional Client Engagement teams to drive client retention at a global level
  • Support the Direct Marketing, make sure it is in line with Balenciaga DNA
  • Monitor Direct Marketing, Lifecycle and Clienteling activities to ensure client satisfaction and engagement


  • DIRECT MARKETING RESPONSIBILITIES

  • Interacting constantly with Merchandising, Digital, Image, Ecommerce and Product departments, in order to:
  • Support the definition, update and sending of the Direct Marketing channels calendar
  • Coordinate the delivery of Direct Marketing multichannel campaigns together with the external agency, the translation agency and the local teams by liaising with the adequate Balenciaga stakeholders at HQ level.
  • Define relevant client targets in line with the criteria shared by HQ or target files provided by regions
  • Weekly monitor the impact of direct marketing campaigns in terms of client engagement and sales
  • Support benchmarking activities on a monthly basis


  • CLIENTELING RESPONSIBILITIES

  • Handle one to one Clienteling task requests: prepare briefs, collect translations, liaise with the agency and regions to coordinate task delivery
  • Help in developing retail marketing tools to support sales associates, including product catalogs and digital store invitation
  • Upload assets and templates on the Clienteling app


  • LIFECYCLE PROGRAMS RESPONSIBILITIES

  • Update existing lifecycle programs with the latest content
  • Coordinate asset requests and delivery with Image department
  • Ensure the flawless execution of client journeys
  • Who you are :_
  • Well organized and flexible, and have a keen eye for detail
  • Able to deal with last minute requests
  • Proactive, reactive and curious
  • A quick learner in an intercultural context
  • Strongly interested in luxury industry
  • Previous experience in campaign management, digital or Salesforce Marketing Cloud is a plus
  • Knowledge in InDesign is a plus
  • Good in Excel and PowerPoint
  • Fluent in English
  • Why work with us?_
  • Balenciaga is committed to fostering your professional development within the House and the Kering Group. We encourage our managers to create highperformance teams that strive for excellence. We support each of our employees so that they can express their full potential in a stimulating and fulfilling work environment._
  • Diversity Commitment_
  • Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms gender, age, nationality, culture, disability, sexual orientation
  • Job Type
  • Student (Fixed Term) (Trainee)
  • Start Date
Schedule

  • Full time
  • Organization
  • BALENCIAGA S.A.S.
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