Expert Media Global Manager - Boulogne-Billancourt, France - Renault Group

Renault Group

Entreprise vérifiée

Boulogne-Billancourt, France

il y a 2 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

Société

RENAULT s.a.s.

Descriptif du poste

Reporting line:
VP Marketing Drive

Mission:
Contribute to the commercial performance, profitability & image of the Renault brand by:

Proposing and implementing the media strategy for the Renault Brand
Optimizing the efficiency of the local media plans in the countries and clusters
Be the Renault Marketing department contact point for all topics related to Media
Define the media strategy for all centrally designed campaigns in close relation with the Create Department and by deft coaching of the media agency
Support the Brand Deployment and Activation teams in the Drive department

- in their mission to roll out the campaigns of centrally created assets in all countries & clusters
- in their mission to deliver commercial performance
- by providing them guidance and coaching on media plans

Management:
Create sustainable performance for the Company, relying on team's motivation through the implementation of Renault Way:

Federate and support teams to serve customers ("We love our customers")
Create conditions for respectful listening and productive debates, enabling to take quick and transparent decisions ("Speak the truth")
Guide the team towards agility and ensure that decisions are taken at the right level ("We make it simple")
Give teams autonomy to take decisions in line with the company's strategy. Encourage initiativetaking and innovation ("We decide and contribute")
Encourage individuals' and team's development being supportive, motivating and sharing regular and constructive feedback ("We grow together")

Scope of action:

Company: Renault Brand Business unit & Groupe Sales & Marketing Services dept
Geographical: World
Technical: All S&M functions, Marketing communication, Media Management
Temporal: From vehicle and services launch preparation to endoflife.
Key decision meetings: Weekly & monthly media and campaigns performance review, Monthly media management committee, Launch preparation Steering committees.

Deliverables and indicators:

Key deliverables: Media strategy, MSP, AMF
Key indicators: Market share / M&S launch costs (TEC) for new vehicles / Image notes (BAIT), purchase intentions, QVN

Key cooperations:

Within Drive:
Country/Cluster Brand Deployment & Activation Directors to ensure a proper rollout of the marketing communication plan and related media plan.
With the functions:, Sales & Marketing Services and Sales & OP counter parts, all other departments of Marketing Communication department for media related topics

Métier

Commerce

Renault Group s'engage à créer un environnement de travail inclusif et les conditions permettant à chacun de nous d'apporter sa passion, donner le meilleur de lui-même et s'épanouir, tout en étant lui-même.

Nous trouvons notre force dans notre diversité et nous nous engageons à garantir l'égalité des chances en matière d'emploi, indépendamment de la couleur, de l'ascendance, de la religion, du sexe, de l'origine nationale, de l'orientation sexuelle, de l'âge, de la citoyenneté, de l'état civil, du handicap, de l'identité de genre, etc.

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