Brand Strategy Lead - Paris, France - Doctolib

Doctolib

Entreprise vérifiée

Paris, France

il y a 2 semaines

Posté par:

Sophie Dupont

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Description

About the opportunity:

In this chapter of our journey, marked by rapid innovation and growth, we're finding ourselves in a unique position.

With a multi-faceted, purpose-driven and product-led brand, targeting both B2B and B2C audiences, new products, acquisitions, and various touchpoints, aligning the Doctolib brand became a recurring challenge.

It became evident that we needed to foster greater collaboration and alignment between our Brand, Design, Product Marketing, and Go-To-Market teams, whether they were focused on B2B or patient engagement or operated on a global or local scale.

With this understanding, we've decided to open the search for our new Brand Strategy Lead to help us enhance our brand positioning and ensure a seamless experience for our customers.

By addressing our vulnerabilities head-on and fostering a culture of creativity, strategic expertise, and strong leadership, you will elevate the Doctolib brand to new heights.

What you'll do:

As our global Brand Strategy Lead at Doctolib, you will lead and take Brand Strategy to the next level to:

Ensure a
consistent and best-in-class brand experience across every user touchpoint
Increase the perception of Doctolib as a
trusted service among customers, prospects and patients
Make Doctolib the most
known Healthcare brand for patients and Healthcare practitioners in existing countries.
Become the most
innovative Healthcare brand in existing countries.

Reporting to your Global Brand & Communications Director, you will act as a
strategic advisor to our senior marketing and design leaders as well as C-suite leadership and will have a strong impact in supporting our growth and trust objectives.

Your main missions will revolve around
brand strategy, brand equity protection and brand community building.

Your responsibilities include but are not limited to:

Shape and develop Doctolib's global brand strategy while supporting localization efforts;
Adjust the brand's overall assets: platform, architecture (out of product), insights, out of product tone & voice
Harmonize overarching narratives in close collaboration with Corporate Communications, Public Affairs, Design, Go to Market, Product Marketing, Employer branding
Establish formal brand guidelines for the company
Advise global and local teams on brand campaigns and assets
Shape and drive future global corporate brand campaigns (if applicable)
Ensure consistency and quality across all touchpoints and channels
Drive brand agencies or support teams in doing so (brief, PMO);
Take ownership of brand insights and measure overall awareness and perception
Drive our crosscompany Trust Program designed to improve our global brand perception as a trustworthy company
Build a close knit community of brand experts across the company

Asserting leadership within the company will be an important part of your job.

Who you are:

You are a seasoned brand expert with a proven track record in advising on global and local brand positioning, platform and architecture in dynamic Tech and/or productdriven companies
You love figuring out the best way for a brand to show up and connecting the dots between several teams to shape overall brand narratives
You are a strategic thinker capable of designing a longterm brand strategy
You are a creative and innovative storyteller
You have strong userfirst mindset, with a natural tendency to put yourself in your users' and (internal) clients' shoes
You are strong communicator with the ability to influence and embark others across all levels
You have a strong expertise in brand measurement and analytics
You have a native or nearnative level in English

Ideally, you also have:

Great copywriting skills
The ability to train and coach others on your topics
Worked in the healthcare industry
Fluency in French, German and/or Italian
At Doctolib, we believe in improving access to healthcare for everyone regardless of where you come from, what you look like.

This translates into our recruitment process:
Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it_