Chargé D'opération CRM - Saint-Denis, France - Veepee
Description
JOB DESCRIPTION:
- The CRM Project Manager is responsible for the implementation of the strategic CRM projects in order to accelerate the positive dynamic of all our segments.
- The scope will be transversal, by integrating relevant triggers and deploying new mechanics to develop our member base. You will manage both triggers (automated) at group level & ad hoc communications for France (main market)
TASKS:
1/ Participate in the strategy definition to reach our objectives of your scope of active members with a segmented approach
2/ Define and execute Veepee CRM strategy on your scope with the support of internal teams and products (tech, agency, data);
- Test new channels and mechanics to increase our stickiness
- Lead and execute the improvement of the performance of daily member communication
- Deploy CRM mechanic and cycles to qualify the database to increase health of our database
3/Follow-up the performance and the profitability of the campaigns deployed
- Monitor of the CRM actions and cycles deployed by the Project management team to animate the member lifecycle (marketing pressure management, reach optimization, CRM cycles)
- Building of actionable report at a Group level to share performance and deploy quickwins
- Identify business opportunities regarding the result, raise alerts and propose optimizations
4/Be the main entry point to all the Marketing local market teams on your scope
- Animate the operational meetings with product and local Marketing teams
- Consolidate the group performance and ensure every market has the good level of information
- Deploy transversal projects at a group level and harmonize CRM programs
MUST HAVE Skills:
- You have a Master degree in Marketing or business school (bac +5) and similar role with at least 3 years in the CRM department of an ecommerce company.
- You are business oriented and problem solver, you have a team spirit;
- You have analytical skills, rigour and accuracy;
- You are autonomous and organized;
- You have good knowledge of technical tools and CRM KPIs;
- You have a very good level in english
BENEFITS:
- Variable bonus
- Profitsharing and incentive plan
- Flexible Office with minimum 2 days on site and up to 3 days at home
- Online language learning Platform
- Works Council and its many benefits
- CESU & vacation vouchers
- Access to a company restaurant and canteen connected
- Access to the gym
RECRUITMENT PROCESS:
1/ HR call
2/ Manager and HR interview
3/ N+2 interview
Type d'emploi :
Temps plein, CDI
Statut :
Cadre
Avantages:
- Épargne salariale
- Formation linguistique offerte
- Prise en charge du transport quotidien
- Restaurant d'entreprise
- RTT
- Travail à domicile occasionnel
Exigences linguistiques flexibles:
- Français non requis
Programmation:
- Du lundi au vendredi
Types de primes et de gratifications:
- Prime annuelle
Lieu du poste :
Télétravail hybride Saint-Denis)
Date de début prévue : 22/04/2024
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