Display and Social Media Specialist - Paris, France - Europcar Mobility Group

Europcar Mobility Group

Entreprise vérifiée

Paris, France

il y a 1 semaine

Posté par:

Sophie Dupont

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Description

Company Description À propos d'Europcar Mobility Group**Europcar Mobility Group est un acteur majeur des marchés de la mobilité.

L'objectif d'Europcar Mobility Group est d'offrir des alternatives attractives à la possession d'un véhicule, de manière responsable et durable.

Dans cette optique, le Groupe propose une large gamme de services de location de voitures et d'utilitaires - que ce soit pour quelques heures, quelques jours, une semaine, un mois ou plus - avec une flotte déjà " C02 light ", équipée des dernières motorisations, et qui sera de plus en plus " verte " dans les années à venir (plus d'1/3 de véhicules électriques et hybrides d'ici 2023).

La satisfaction des clients est au cœur de l'ambition du Groupe et de celle de ses collaborateurs.

Elle alimente également le développement continu de nouvelles offres dans les trois lignes de services du Groupe - Professionnel, Loisirs et Proximité - qui répondent aux besoins et cas d'usage spécifiques des entreprises et des particuliers.

Les grandes marques du Groupe sont:
Europcar -le leader européen de la location de voitures et de véhicules utilitaires légers,

Goldcar -le leader de la location de voitures à bas prix en Europe,

Ubeeqo - l'un des leaders européens de l'autopartage (BtoB, BtoC).

Europcar Mobility Group fournit ses solutions de mobilité dans le monde entier grâce à un réseau étendu dans plus de 140 pays (y compris des filiales en propriété exclusive - 18 en Europe, 1 aux États-Unis, 2 en Australie et en Nouvelle-Zélande - complétées par des franchises et des partenaires).

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About Europcar Mobility Group
Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner.

With this in mind, the Group offers a wide range of car and van rental services - be it for a few hours, a few days, a week, a month or more - with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).

Customers' satisfaction is at the heart of the Group's ambition and that of its employees.

It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.

The Group's major brands are:

Europcar the European leader of car rental and light commercial vehicle rental,
Goldcar the lowcost car rental Leader in Europe,
Ubeeqo one of the European leaders of roundtrip carsharing (BtoB, BtoC).

Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries - 18 in Europe, 1 in the USA, 2 in Australia and New Zealand - completed by franchises and partners).

Job Description Context**:

You will join the Group Sales Direction within the Europcar Mobility Group HQ, and more specifically the Ecommerce Team and will report to the Display & Social media Manager.

Your main interlocutors will be Ecommerce and Marketing teams at the Group level and countries ecommerce manager within the company, Display & Programmatic agency, and other parteners (Criteo, Facebook, Google ).

Your main objective will be to:

Help Europcar Mobility Group eCommerce team to growth its revenue and trafic by managing the display, social and retargeting ads campaigns for several brands and countries of the group.

Expected value on this position:

Budget monitoring and campaign management (deliver relevant campaigns for the business, with efficient optimizations and performances analysis in order to gather insights and learnings for future campaigns)
Management of the digital media campaigns with a specific focus on figures, performances and profitability
High quality communication with all the interlocutors (ecom manager, agencies, creative studio and other channels owners)
Data analysis and interpretation in order to show the impact of the display on the other channels

Key missions of the position:

Create digital marketing strategies and implement digital marketing plans and campaigns to support acquisition across the business
Define and drive the Display, Retargeting & Social Ads roadmap to growth conversion, profitability and traffic, for all Brands (incl. Europcar, myEuropcar, Goldcar, Ubeeqo ) and on all markets covered by the group
Coordinate and lead Display & Social Ads projects with our internals stakeholders and KPIs including cost of sales and revenue of direct marketing channel
Coordinate with the digital media agency in charge of the media buying
Define the creative and audience strategy according to the different type of campaigns, the different brands and countries
Analize the data from different sources in order to monitore in the most e