- Owning & leading execution of the Consumer Engagement & Marketing strategy to bring brand equity to life and drive brand presence, awareness, engagement, conversion, and advocacy with consumers in the EMEA region across all touchpoints.
- Leading voice for EMEA regional needs with global counterparts and stakeholders
- Leading & aligning EMEA markets with regional strategy and vision (including integrated pull-push strategy and 360 marketing programs)
- Own the A&P budgets based on the regional brand strategy and key priorities
- Foster a strong marketing community with Regional, Global and Affiliate
- Lead regular sharing & connect session among consumer marketing communities
- Manage efficient communication & information sharing from Global to Affiliates
- Analyzing and approving social posts from 19 different markets
- Reviewing translations and communication by markets are on brand & images are appropriate to the campaign of the moment
- Lead and own the building of a weekly PR report to be shared with regional team and upper management
- Assist to the development of the consumer marketing strategy across POEM. Working to identify need gaps/ opportunities for new launches, consumer & influencer events
- Support in development of 360 Consumer Marketing calendar for the Region with Regional PMM, identifying go-to-market program priorities and opportunities against hero pillars
- Ensure success of JML 360 marketing performance in EMEA through calendar alignment, active listening, and proactivity.
- Assist to the development of the consumer marketing strategy across POEM. Working to identify need gaps/ opportunities for new launches, consumer & influencer events
- Assist in development and follow up of global brief for key regional programs (key launches, occasions, re-support and always-on) to guide program support development
- Partner with cross function team (Product Marketing, Education, VMD) and corporate counterparts (Online, CRM, Product Marketing, Insights) to ensure campaign support & budget sufficiency for the markets
- Work closely with Product Marketing to drive global processes and seek opportunities for continual improvement
- Understand and capture Affiliate needs base on attendance of weekly and biweekly status calls.
- Support the collection of data from companywide software and tools. Analyze results and support in building reports to share across teams and contribute in strategic planning & opportunities, including, but not limited to:
- Prepare regular updates to Regional and Global teams on the influencer and consumer events in region, competitor trends and activities
- Gather market and consumer intelligence on the EMEA marketplace and its key markets
- Work closely with cross function team (Product Marketing, Online, Education, VMD, CRM) to facilitate holistic reporting and reviews
- Ad hoc reporting requests
- Support CMM in preparation of consumer marketing related strategy presentations and materials including twice yearly regional roundtables, global marketing workshops, annual regional strategy, etc.
- Be well experienced in and passionate about social media, PR, and consumer marketing with industry knowledge a strong plus
- Must have strong organizational skills and a logical mindset to collate plans and content across markets
- Be comfortable reviewing media and earned plans
- Be a self-starter and able to work autonomously, driving momentum on projects & proactively planning future creative activities
- Be a strong collaborator and team player
- Thrive in a fast-paced environment, able to juggle multiple projects and work to tight deadlines while maintaining a superb eye for detail
- Have a service mindset when it comes to supporting affiliate market needs
- Have excellent communication skills, both verbal and written as well as being an engaging presenter
- Be able to demonstrate excellent computer skills (Microsoft Word, Excel and PowerPoint essential)
- Be comfortable working with people at all levels of the organization & able to develop strong working relationships across the corporation
- Have international business/academic background and be able to work in a multi-national environment with strong curiosity to understand different culture
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Internship - Consumer Marketing Assistant - EMEA - JULY 2024 - Hauts-de-Seine, France - Jo Malone London
Description
Internship - Consumer Marketing Assistant - Jo Malone London EMEA - JULY 2024
Description
JULY MONTHS
About Us
The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , and the DECIEM family of brands, including The Ordinary and NIOD..
About the Job
Manage Jo Malone London's consumer strategy by being a support of the Consumer Marketing Manager and Consumer Marketing Junior Executive in:
About Your Responsibilities
Social Strategy
Consumer Strategy Support
Analysis and Reporting
Other
An internship agreement provided by your school is mandatory.
Qualifications
About You
Available 6 months starting JULY 2024
Internship agreement mandatory
Minimum Education Level: University degree, preferably in Marketing related area
Minimum Years and Area of Experience: Working experience in a similar capacity, preferably in the cosmetics industry, CPG, luxury retail industries and/or with market/regional exposure
Required Language Proficiency: Proficient in English (Written & Spoken), other EMEA languages is appreciated
BENEFITS:
Located in Neuilly-sur-Seine
International environment with over 40 nationalities in the office
up to 10 days a month of remote working
10 days of remote working in the EU within your internship framework
Conciergerie (corporate store, gym center, beauty salon)
A gift bag of products at the end of your internship
A meal voucher card
