E-commerce Intern - Paris, France - British American Tobacco

British American Tobacco

Entreprise vérifiée

Paris, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

BAT FRANCE IS LOOKING FOR A DIGITAL MARKETING INTERN for 6 months

SENIORITY LEVEL:
Internship

FUNCTION:
Marketing

LOCATION:
Paris, France

ROLE SUMMARY

What are the key objectives and expectations from this role?
This role is part of Digital Marketing team.

As a digital marketing intern, your role will be to optimize the conversion & retention rate of our ecommerce based on the performance analysis of the different touchpoint and provide digital business recommendations.

You will be the main stakeholder in the digital team to ensure consumer satisfaction through careline and in charge of the coordination and communication about website enhancement projects to the ecommerce manager.

What is the direct impact of this role on the team or organization?
Reach the ecommerce targets

Reports to
eCommerce Executive

Number of Direct Reports
1

Core Relationships

Internal -
Digital, Brand and Supply teams

External:

Agencies

Geographic Scope

Local:

Travel Required
No

ACCOUNTABILITIES

Analyze careline performance and provide business recommendation
Monitor ecommerce enhancement projects and keep key stakeholders aware of evolution
Get all stakeholders approval on time
Manage and ensure proper deliveries of the digital agencies on time
Optimize the customer journey on our ecommerce
Ad hoc analysis and business recommendation

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

A good knowledge of digital channel strategies (and their specificities; KPIs, tools and attribution models)
Comfortable with Shopify or any ecommerce platform

Technical / Functional / Leadership Skills Required

Project management,
Data analysis
Autonomy and rigor
Curiosity and creativity

Education / Qualifications / Certifications Required

Bac+4 or Bac+5 in Business School or Engineering School

QUALIFYING QUESTIONS FOR APPLICANTS

Do you have a recent experience in ecommerce?
Did you complete a marketing degree?
Have you worked for a digital agency?

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building worldclass capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women's Day Best Practice winner
Seal Award winner one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT.

We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

**Come bring your difference