Social Media Manager - Paris - the LEGO Group

Description

Job Description

Are you passionate about social media and play?

Social media isn't just content - it's connection As our Social Media Manager for France and Spain, you'll drive strategy, craft standout local storytelling, and transform global campaigns into moments that truly resonate. You'll help build vibrant communities, inspire creativity, and bring the LEGO brand closer to fans across France and Spain

No relocation assistance will be provided for this role.

Please apply with a CV in English

Core Responsibilities

• Lead the social media strategy for France and Spain, ensuring strong alignment to global priorities while driving measurable audience growth and brand impact.
• Develop and activate insight-led social plans for key campaigns and priority moments, contributing to business performance and positive share of voice.
• Own the local content direction and editorial calendar across platforms (Meta, YouTube and emerging channels), ensuring culturally relevant, high-quality output.
• Lead agency, creator and influencer partnerships – briefing, guiding and approving content to meet brand and creative standards.
• Manage day-to-day channel operations, including scheduling, publishing and optimisation to maintain channel health and consistent growth.
• Translate performance data and social listening into clear reporting and actionable improvements.
• Partner with Community Management & Moderation to ensure timely engagement and appropriate handling of sensitive conversations or issues.
• Support real-time content capture at key events and activations, while contributing to wider team delivery across markets when needed.

Global Social Media sits at the heart of how The LEGO Group shows up in culture. We shape how millions of fans experience the brand every day, from global campaigns to real-time community moments, across one of the world's most loved brands.

We set the global social direction and partner closely with markets to bring it to life locally. The team is accountable for channel growth, audience engagement and brand health across key platforms, ensuring everything reflects the creativity and playfulness the LEGO brand is known for.

The purpose of this role is to lead social impact in-market, growing reach and engagement, acting as a key link between local marketing teams and Global Social Media, and helping connect the brand to culture, build meaningful communities and create lasting brand love.

Do you have what it takes?

• Proven experience leading the social media strategy for a major consumer brand, with deep hands-on knowledge of Meta platforms and the wider social ecosystem.
• A track record developing and delivering market-level social strategies that drive audience growth, engagement and brand impact.
• Strong collaboration skills and confidence working with global and local teams, agencies, and senior partners within sophisticated structures.
• Fluent in Spanish, French and English, with deep cultural insight into Spain and France.
• Strong understanding of content creation across formats (organic, creator-led, campaign-led), with experience briefing and managing agencies, creators and influencers.
• Commercial awareness, with a clear understanding of how social drives brand health, campaign impact, and business growth. Confident using social listening and analytics tools to turn data into actionable insights.
• A playful, creative mindset and deeply immersed in internet culture, living and breathing social media, with the ability to balance cultural relevance and brand safety.
• Comfortable being hands-on, attending events, capturing content in real time and travelling when required.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.