Benjamin Gapany

Je m'appelle Benjamin, j'ai 29 ans je suis originaire de Genève, je suis quelqu'un de curieux et de passionné, j'ai développé une solide expérience en marketing digital depuis plus de 5ans.

Expérience en agence et chez l'annonceur en tant que Digital project Manager, Traffic Manager, Fondateur et Senior Social Media Ads Consultant.

Senior Social Media ads Consultant

Artefact · Temps plein mai 2021 - aujourd’hui · 1 an 9 mois

- Identifying and understanding international clients objectives/expectations on digital marketing challenges.
- Accompanying international clients in their strategy & operations on SMA platforms through key markets.
- Management of an annual budget of +1Mios€ in advertising.
- Development of SMA expertise: FB ads, TikTok ads, Twitter ads, Reddit ads...
- Recommendations in terms of strategy and operations to achieve client objectives.
- Daily management of branding and performance SMA campaigns on various international markets while respecting client budgets.
- Work hand in hand with the social managers of each brand globally.
- Elaboration and presentation of the reports to the clients

Daily Tools :
- FB ads, TikTok ads, Twitter ads, Reddit ads
- Google Data Studio, Google slides...- Identifying and understanding international clients objectives/expectations on digital marketing challenges. - Accompanying international clients in their strategy & operations on SMA platforms through key markets. - Management of an annual budget of +1Mios€ in advertising. - Development of SMA expertise: FB ads, TikTok ads, Twitter ads, Reddit ads... - Recommendations in terms of strategy and operations to achieve client objectives. - Daily management of branding and performance SMA campaigns on various international markets while respecting client budgets. - Work hand in hand with the social managers of each brand globally. - Elaboration and presentation of the reports to the clients Daily Tools : - FB ads, TikTok ads, Twitter ads, Reddit ads - Google Data Studio, Google slides...

Fondateur

OTOART. · Indépendant 2020 - janv. 2023 · 2 ans 8 mois

OTOART® is an artistic collaborative streetwear brand.

We spot, promote and collaborate with artists from different horizons, all over the world, by declining their creations on sustainable, quality clothes & accessories.

"We give artists the opportunity to express themselves freely by conveying their messages on high-quality textile fabrics. This allows them to extend their visibility and enhance their artistic profile via the web while generating a source of revenue."

Responsabilities :
- Creation of the concept
- Creation/management of the E-commerce platform
- Artists/suppliers prospections
- Communication/Marketing : content creation, SEO, marketing automation, Paid ads, influence marketing, tracking implementations, creation/management of the SMA business accounts...

Traffic Manager

Smood · Temps plein 2019 - juin 2020 · 10 mois

• Creation & Management of Google Ads campaigns: search, display, videos for all CH and collaboration with an agency
• Analysis and traffic reporting 
• Creation & Management of Microsoft Ads campaigns: search
• SEO audit of the company's website and recommendations
• Creation & Management of social media ads (Facebook & Instagram & LinkedIn) for all CH market 
• Analysis and monitoring results (social campaigns) and recommendations
• Support in the brand's marketing strategy, partners strategy...
• Participation in the creation of the different marketing assets in collaboration with a graphic designer (OOH, social, DOOH...)
• Management of OOH & DOOH campaigns
• Content creation and publishing (newsletter, social media, website, push notification..)
• Management of the influencer relationship and participation of photoshoot
• Support in the rebuilding of the Marketing department for several months
• Launch of innovative projects
• Management of various projects

OTOART, création d'un concept from scratch de A à Z autours des collaborations artistiques.

• Création d'un site E-commerce de A à Z
• Création d'une stratégie de communication et marketing digital
• Création de contenus (social, blogs, newsletter…)
• Création, gestion des campagnes Paids (FB ads, Google ads)…