sarah petronilho

Hello, I'm Sarah, currently residing in France. With a diverse background in business development, social media management, and luxury lifestyle assistance, I bring a wealth of experience to my role as a Public Relations Assistant. I thrive on proactive approaches and delivering excellence in everything I do.

My professional journey has been dynamic and multifaceted, encompassing roles in public relations, lifestyle management, and business strategy. In my capacity as a Public Relations Assistant at Samantha Bove in New York City, I honed my skills in building and nurturing media relationships, crafting compelling narratives for successful PR campaigns, and adeptly managing crises to safeguard brand reputation.

During my tenure as a Lifestyle and Public Relations Assistant at Somerset White in London, I managed prestigious events and collaborated seamlessly with team members, even overseeing last-minute emergencies with rapid problem-solving skills. Additionally, I strengthened partnerships with key establishments to secure exclusive access and favorable positioning for our clients.

At AURA LONDON, also in London, my role as a Business Strategy Assistant and Social Media Manager allowed me to amplify brand presence and expand global reach through strategic social media initiatives. Notably, I orchestrated a successful pivot that secured a product feature on the cover of Architectural Digest.

My educational background in International Business and Strategy, International Politics, and Media, Communication, and Cultural Studies from esteemed institutions like Essca Business School, Oxford University, and Newcastle University has provided me with a robust foundation. Moreover, my proficiency in market analysis, business development, and cross-cultural competence, coupled with my linguistic abilities in English, Portuguese, French, and Italian, further enrich my professional repertoire.

Beyond my professional endeavors, I have volunteered as a Fashion Buyer for Save the Children UK and engaged in various hobbies such as photography, pottery, and sports like tennis and badminton. This amalgamation of experiences and skills positions me as a well-rounded candidate capable of navigating diverse challenges in the professional landscape.

My most relevant training includes a comprehensive program in Strategic Planning offered by King’s College London, which provided me with invaluable insights into developing effective strategies to achieve organizational goals. This training equipped me with the skills necessary to analyze market trends, identify opportunities, and mitigate potential threats. Additionally, my educational background in International Business and Strategy from Essca Business School has further enhanced my strategic thinking and decision-making abilities. These trainings have empowered me to approach challenges with a strategic mindset and develop innovative solutions to drive success in various professional contexts