Customer Strategy Lead- Drivers - Paris, France - BlaBlaCar

BlaBlaCar

Entreprise vérifiée

Paris, France

il y a 3 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

About BlaBlaCar

BlaBlaCar is the world's leading communitybased travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission:

We are looking for a **Customer Strategy Lead

Driver
to join the Global Marketing team** at BlaBlaCar. The mission of the team is to make BlaBlaCar desirable by tapping into people's hearts and minds so that they want to use BlaBlaCar.

As a Customer Strategy Lead

Driver, your role will be to
champion customercentricity by defining a
compelling value proposition,
strategically influencing the product roadmap and ensuring
crossfunctional collaboration and Customercentric mindset to deliver a
seamless and satisfying customer experience along the customer journey.

You will be reporting to the VP of Global Marketing and working with a team of approximately 40 people within Marketing and your main sparring partner will be the Passengers Customer Strategy Lead.

Your Responsibilities:

-
Define target audience and segments (customer segments) for Drivers, leveraging market research insights, competition benchmarks and business owners' feedbacks
-
Refine BlaBlaCar's value proposition and
tone of voice across all Business Lines and geographies, to ensure it resonates with the target audience, addresses their needs effectively and creates a cohesive brand identity
-
Ensure brand consistency and alignment across all touchpoints

Be the brand guardian when it comes to our drivers' brand guidelines across the entire company
Define the
overarching global marketing calendar (global campaigns, key moments of speech) and coordinate its execution with Marketing orchestrators;
lead global campaigns:
Influence product roadmap and
product features positioning, so that it aligns with customers' expectations and market trends (Voice of the Customer)
Collaborate with other teams (growth, retention and engagement) to ensure a
cohesive customer journey for drivers:
Act as a Partnership brand lead
Identify and foster strategic partnerships that contribute to driver acquisition and brand visibility

Your Qualifications:

You have strong interpersonal and communication skills to effectively collaborate with various departments such as Global Marketing teams, PR, Product, Customer Support
You can be the Voice of the Customer in all aspects (value proposition, product features, messaging, visuals, etc.)
You have experience with brand management, ensuring consistency in brand positioning and tone of voice

-
You possess great strategic thinking and analysis skills, anticipating future market trends, opportunities, and potential challenges impacting customers segments; while always being pragmatic and anchored in reality
-
You have exceptional understanding of product features, and analysis of current / target consumers' usage of product

Full working proficiency in English

- spoken and written

Fit with our BlaBlaPrinciples
You can thrive in a collaborative, fastgrowing and innovative environment
Ability to take ownership, aligned with business priorities

What we have to offer:

Full remote possible in the country of employment
4 additional weeks on top of legal maternity leaves
Financial support for home office equipment
Minimum 25 days holiday per year
Local meal plan policy (Swile card)
50% transportation paid (Forfait Mobilité Durable)
Relocation package and visa support
Free unlimited carpooling & bus rides
Personal growth via trainings, mentorship, and internal mobility programs
Employee Stock ownership plan
Regular team building events
Mental health support through
1 day off per year to test our product
Annual budget for Sport & Cultural activities (180EUR reimbursed)

Interested in joining the ride?:

- a 45-min video-call with one of our Talent Acquisition Managers, to get to know you, understand your career expectations and answer your questions
- a 45-min video-call with our VP of Marketing

Flore Tyberghein to dive deeper into your technical expertise

- a fully remote exercise to evaluate your technical skills
- a 60-min video-call with Flore, our Product team and our Passengers Strategy Lead, to discuss about your exercise
- a 30-min video-call with our Chief Customer Officer