Cdi - Loyalty Rewards Manager (M/F) - Neuilly-sur-Seine, France - Sephora

Sephora

Entreprise vérifiée

Neuilly-sur-Seine, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

At Sephora, we reimagine beauty, discover new brands, and influence positive change every day. Get ready to think creatively, work strategically, and make your mark at a leading global retailer. Together, we're evolving, innovating, and reimagining the future of beauty and retail.

As a Loyalty Rewards Manager, you will join the Customer Animation team within the Europe & Middle East Marketing Department.

Your mission will be to ensure the strategy of partnerships & brand negotiation through the sourcing, management & development of the visibility of customer gifts of the loyalty program at Sephora.

**_
You will excel and enjoy this position if you are ready to actively handle the following missions:_****_

1-Be the

Gift Catalog Owner:
_**- In this context, your missions will be the following:_

**_

Upstream_**_:
- _Coordination with the Client Strategy & Loyalty team to _
_determine gift needs__ (volumes, budget, launch timing, etc.) based on the loyalty program promise & _
_business plan__ for the markets concerned._
-
_ Construction of the Gift Brief__ for the Offer & Brand Partnership teams, integrating catalog objectives & challenges, volumes, constraints, country scope & retro planning._
-
_ Definition of the gift catalog__: _
- _With _
_strategic brands identified__ with the Offer & Image teams._
- _ With _
_partner service providers__ for beauty accessories, in accordance with market trends and the brand's strategy, with the indirect purchasing teams._
-
_ Coordination of the volume of gifts and management of forecasts with brands and suppliers__ in collaboration with the Offer & Supply Chain teams to ensure the availability of gifts._
-
_ Develop partnerships__ adapted to the brands in the portfolio, using quantitative and qualitative tools to _
_secure valued and attractive catalogs for our customers__._

**_

Downstream_**_:
_

-
_ Be responsible for orders and replenishment (Web & stores) & co-donate the follow-up of customer gift__ flows with the Offer & Supply Chain teams in close collaboration with the countries of the scope concerned to guarantee the availability of the catalog to our customers._
-
_ Coordination of analyses, production of results summaries & post-test studies__ with the Campaign Management & Research teams to analyze the performance of the gifts._
-
_ Coordination & communication__ with Communication & Image teams, offer, campaign management teams, as well as with the _
_countries of the Europe and Middle East zone__ to _
_guarantee omnichannel operational excellence__._

_2-Coordinate the CRM EME activation plan for Rewards__:_
-
_ Define & develop Gift assets and communications including__: _

-
_Animation media__:_

- _ Digital such as highlights on our _
_social networks__ (posts, contests, stories etc.), _
_Media__ campaigns, animations on our websites via Windows & Under Banners developments etc._
-
_ Influence & press relations __plans such as participation in JPOs, press releases, creation of journalist & influencer boxes, organization of contests etc._
-
_ In-store__, such as flyers, leaflets, window displays, security gates, shopping cart backgrounds, etc._

-
_ Permanent supports:_
- _ Digital on our websites & App, via the development & update of _
_landing pages for the promotion of Gifts__ etc._
- _ In-store, via in-store _
_merchandising supports__ to highlight the Gifts_
-
_ These developments include upstream briefs__:_
- _ Ensure the integration of _
_customer__ _
_issues & challenges__ to bring value to the Briefs and meet the identified CRM objectives._
-
_ Ensure the orchestration & follow-up of cross-departmental EME Gift projects__: Offer Management through the 4 Axes teams (Makeup, Skincare, Fragrance, Haircare), Image, Communication, Merchandising & Retail Marketing & Campaign Management teams._
-
_ Writing of CRM briefs__: definition of CRM objectives, targets, messages, offers, channels, etc._
-
_ Follow-up on the creation__ with the internal Studio Sephora department & with our external partner agencies._
-
_ Coordinate the development of gift toolkits in 360°__ with Merchandising, Press, Media & Social Media, E-store, Training etc. in collaboration with the Communication, Offer & Image teams._
-
_ Coordinate and follow up the annual CRM Animation Plan__ for all countries in the _
_Europe and Middle East zone__ to ensure the execution of the plans on the existing scope & new strategic partnerships and, ensure the adequacy between local CRM needs & central developments._

**_

3-Analysis of Gifts_**_: _

-
_Activity Steering & Analysis:_
-
_ Production of summaries & participation in the monitoring of gift and product re-purchase performance__ with the Campaign Management & Research team

_
_ analysis_:
- _ Share results with the _
_Offer__ teams and _
_brands__ during performance reviews._