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    e-Commerce Manager - Paris, France - Accor

    Accor
    Accor Paris, France

    il y a 1 semaine

    Default job background
    À temps plein
    Description

    Company Description

    Orient Express

    Orient-Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient-Express, with its original carriages reimagined as the new embassy of French luxury; La Dolce Vita Orient-Express, a train embodying the 'Made in Italy' way; Orient-Express Silenseas - the world's largest sailing ship; and hotels coming to Rome and Venice.

    Progressively shaping the future of luxury hospitality, Orient-Express is focusing on employee journey and growth.

    Job Description

    The overall scope of the position is to maintain and execute the brand and products (hotels, trains and cruises) Ecommerce & Digital activities to increase direct revenue on brand websites.

  • Building Digital yearly plan for the ORIENT EXPRESS brand on direct and indirect channels
  • Evaluating the performance of our branded websites and give suggestions for how to promote and improve the presence of the assets on the web, with the intention of increasing number of bookings and keeping the website up to date
  • Analyze daily and weekly trading/performance reports, including sessions, conversion, volumes, margins and take prompt action to continually improve performance. Liaise with key internal stakeholders within Revenue Management, Marketing and Ecommerce to highlight key web challenges and coordinate action plans
  • Identifying and evaluating new marketing opportunities to increase traffic and direct revenue
  • Gathering market insights, monitoring flow analysis, and suggesting new ideas across ecommerce levers
  • Reporting and Analysis of Web Direct & Indirect performance for Orient Express and its assets
  • Reporting and Optimization of performance through Acquisition levers. Including but not limited to SEO, DISPLAY, META & SOCIAL MEDIA)
  • Monthly update on website performance
  • Reporting directly to the VP Digital, CRM & Loyalty

    • Assets support

  • Key POC to all ORIENT EXPRESS assets, ensure first level of support on web direct + web partners levers (GMB, OTA, Meta...) and triage to appropriate contact when and where needed
  • Building individual asset's online budget planning and Digital Marketing plan
  • Assets strategy contribution, working in close relation with key stakeholders from Marketing, Sales and Revenue
  • Asses all online content for assets (factsheet, OTA, Metasearch...) using Content Completion Score, Digital box, third party partner extranet.... Make recommendations and suggestions to hotel and follow up implementation and impact on performance
  • Coordinate hotel onboarding for all digital levers
  • Proactively communicate to all assets on all thing's eCommerce
    • Qualifications
  • A minimum of 3 - 5 years in eCommerce / Digital activities mainly focused on acquisition topics
  • A degree in Hospitality Management or in advertising, marketing, or communication graduate with preferable experiences in a similar field.
  • Good analytical skills
  • Autonomous and team player
  • Thinker and Doer
  • Excellent English, both verbal and written
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Energetic, smiling, and passionate to his/her work
  • Innovative approach to work
  • Knowledge of hospitality is a plus
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