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    Vice President Marketing CE - Villeneuve-d'Ascq, France - McCain Foods

    McCain Foods
    McCain Foods Villeneuve-d'Ascq, France

    il y a 2 semaines

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    Regular - À temps plein ​
    Description

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    Position Title: Vice President Marketing CE

    Position Type: Regular - Full-Time ​

    Position Location: VilleneuvedAscq 2020

    Requisition ID: 29558

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    We are looking for our new Vice President Marketing CE (Continental Europe) M/F/X working from our European headquarter in Villeneuve D'Ascq. You are responsible for overseeing the planning, development, and execution of marketing initiatives to drive brands growth and maximize revenue opportunities in Continental Europe across all our product categories (Potato/Appetizers/Snacking), channels (Retail/Food Service/Quick Service Restaurants [QSR]) and markets.

    The VP Marketing CE collaborates closely with Global marketing and CE leadership teams to develop and execute marketing plans that align with our company's goals and objectives and to create leading brands & experiences that consumers and customers crave. As the VP Marketing CE, you are responsible for managing a team of 6 direct reports and overseeing a team of 70 talented marketing professionals in delivering innovative and effective marketing solutions.

    Key responsibilities:

  • You develop and execute comprehensive marketing strategies to drive category growth, brand awareness and customer/consumer acquisition.
  • You lead and manage the marketing team, providing guidance, mentorship, and support.
  • You oversee the development and implementation of marketing campaigns across various channels, including digital, social media, and traditional advertising.
  • You manage innovation strategy and new product development plans in partnership with the VP R&D balancing regional bets with global platforms.
  • You collaborate with VP Sales and Global to define regional big bets and align annual commercial plans by channel.
  • You are accountable for aligning and monitoring the marketing budget.
  • You analyze market trends and competitor activities to identify and capitalize on new opportunities.
  • You monitor and analyze marketing campaign performance, making data-driven decisions to optimize marketing efforts and maximize ROI.
  • You stay up to date with industry trends and best practices, ensuring our marketing strategies remain innovative and effective.
  • You take active part to the Global Marketing Community with strong interactions with the Global Head of Innovation and Marketing.

    • Qualifications:

  • You have a bachelor's degree in marketing, business, or a related field.
  • You have a proven track record in developing and executing successful marketing strategies.
  • You have strong leadership and team management skills.
  • You have in-depth knowledge of digital marketing platforms and techniques.
  • You have excellent analytical and problem-solving abilities.
  • You have exceptional communication and presentation skills.
  • You can work in a fast-paced, result-driven environment.
  • You have a demonstrated ability to think strategically and deliver impactful marketing solutions.
  • You have experience working in global and matrixed environments.

    • Things to remember:

    1. You will lead the marketing management team, ensuring the success of McCain in the future.

  • Career growth opportunities within a global organization.
  • Opportunity to make a significant impact on McCain's Marketing success in the region.
  • You will work in a dynamic and collaborative international environment.

    • What we offer:

  • A challenging full-time job.
  • A varied and responsible job in an effective and international team with flat hierarchies.
  • Health contributions.
  • Career and learning opportunities.
  • Partial working from home is possible.

    • More information about McCain:

  • McCain is a leading Canadian company in the frozen potato products market. With 22,000 employees worldwide, more than 1,000 employees in France and a presence for over 40 years, McCain France has created a partnership with 800 farmers.
  • Today, McCain has 54 production plants worldwide. McCain promotes values of integrity, authenticity, commitment and solidarity by being an agent of change in a context where the safety of all is paramount. To achieve this, actions in favor of environmental protection have been put in place: sustainable agriculture, efficient use of resources, quality food and prosperous communities.

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