Digital Content - Saint-Ouen, France - ALSTOM

ALSTOM

Entreprise vérifiée

Saint-Ouen, France

il y a 3 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

The Digital Content & Social Media Specialist provides actionable insights and co-creates the overall success of Alstom community strategies and social media communications improving professional-grade content, giving visibility to our operations and boosting our brand image.

You will be accountable for:

Supporting the external communications team in the timely publication of content on Alstom's external website and social media accounts in coordination with the respective stakeholders (Media Relations, Brand/Audiovisual, Product Lines and Functions)
Supporting the team in daytoday publishing, content drafting and review and supports
Implementing of the global social media strategy for the company
Rolling out dedicated web and social media campaigns/projects in line with the objectives and the editorial calendar
Carrying out monthly and ad hoc analytics and supports with the regular update and improvement of our processes
Being an efficient support to internal customers (Product Lines, Functions, Executives, employees) to represent and promote the Alstom brand on social media through consistent, qualitative, branded and engaging content

How will your success be measured?

Traffic on Alstom web pages in permanent positive upwards trend
Followers, engagement and share of voice of Alstom in social media is positive and in permanent progress
Campaignbased KPI's

Required qualifications:

Bilingual in English and French
Excellent copywriting
Education: Bachelor's degree required e.g. communications, journalism or business school
Experience: Minimum of 5 years of experience in communications with experience digital communications, social media management and content creation; preferably in an agency; prior analytics experience and knowledge of the media ecosystem is a plus
Software: Fully at ease with content creation tools (photo/video production, Adobe Suite, Final Cut/Premiere)
Proven experience in paid campaign strategy in the B2B domain (LinkedIn, Twitter, Meta)
Experience in data analytics
At ease with MS Office; including PowerPoint, Word and Excel
Fluent in English and French with excellent copywriting
Able to work in a fastpaced environments, solid planning, priority setting, time management and project management skills
Team player highly motivated and collaborative
Good at developing relationships with crossfunctional teams
High attention to detail and an understanding of "what great looks like"
Project management and organisational skills

Preferred qualifications:

Awareness of audiovisual content creation and visual storytelling
Knowledge of digital marketing tactics and campaign management
Handson experience in B2B marketing/social media marketing domain and experience in agencies is a plus
Understanding of brand and visual content creation

Leading societies to a low carbon future, Alstom develops and markets mobility solutions that provide the sustainable foundations for the future of transportation.

Our product portfolio ranges from high-speed trains, metros, monorail, and trams to integrated systems, customised services, infrastructure, signalling and digital mobility solutions.

Joining us means joining a caring, responsible, and innovative company where more than 70,000 people lead the way to greener and smarter mobility, worldwide.

Alstom is the leading company in the mobility sector, solving the most interesting challenges for tomorrow's mobility.

That's why we value inquisitive and innovative people who are passionate about working together to reinvent mobility, making it smarter and more sustainable.

Day after day, we are building an agile, inclusive and responsible culture, where a diverse group of people are offered opportunities to learn, grow and advance in their careers, with options across functions and geographic locations.

Are you ready to join a truly international community of great people on a challenging journey with a tangible impact and purpose?

Equal opportunity statement:

Alstom is an equal opportunity employer committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.

All qualified applicants are considered for employment without regard to race, colour, religion, gender, sexual orientation, gender identity, age, national origin, disability status, or any other characteristic protected by local law.

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