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    Sr Marketing Manager Anaesthesia - Paris, France - Baxter

    Baxter
    Baxter Paris, France

    il y a 3 jours

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    À temps plein
    Description

    This is where you save and sustain lives

    At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

    Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

    Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

    Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

    HYBRID WORK

    Summary

    We are looking for an experienced and versatile SENIOR MARKETING MANAGER who will be responsible for drivingStrategicMarketing initiatives andthe relatedExecution for theWE (Western Europe)region, as well as ensure the implementation of newOmnichannel approach.

    The role will operate solidly within theWE

    PharmaceuticalsverticalSegmentalongside other regional stakeholders such as Medical/Clinical, Finance, Training & Education, Comm Ex, Supply Chain, R&D, RA, Market Access, Digital Marketing, GPR, etc as well as thePharmaceuticals Globalteam to ensure that Baxter's European Team has a clear direction plus effective traditional and digital tools/programs with which they can approach healthcare professionals/payers in this new virtual setting. Regional Marketing partners with Countries to enable Commercial Execution excellence to accelerate profitable sales.

    Hybrid work onsite and remote.

    Travel expected up to 30% of the time.

    What you'll be doing

  • Act as primaryregionalMarketingpoint of contactfor Country teams, Global Portfolio & Marketing Team, Global Strategy Team, etc.
  • Establish and lead regional Strategy and Business focus areas, ensure Countries alignment to regional strategy/priorities (eg launches, business/product positioning and messaging), course correct in a timely manner if needed
  • Own launch execution readiness, effectiveness and compliance, identify root causes behind gaps in new launch performance and drive enhancements to plans
  • Analyse regional business performance and recommend enhancements or corrective actions to plans and capabilities
  • Lead region-wide activities (campaigns, congresses, peer-to-peers, market development) and lift / shift positive successes across markets to drive profitable revenue growth
  • Articulate regional needs, Voice of Customer (internal/external) and market intelligence toGlobal Teamand/or to relevant regional/country stakeholders
  • Liaise effectively withTeams across Geographiesand across multiple functions such as Commercial Excellence (incl Pricing), Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training
  • Gather regional inputs for Target Product Profiles (TPP) and coordinate financial business case process
  • Provide data and insight, make recommendations for on-market product introductions (expansion) and effectiveness to optimize the portfolio in-country growth and profitability
  • Supports quality Growth of key revenue generators in the regionwith an Omnichannel approachand driving product penetration, routine-use as well as new product introduction with digital formats leveraging its strong differentiation. Helps ensure best of class launch execution.
  • Conceptualize and execute onOmnichannelcampaigns across the prospect and customer\Personaslifecycle, ensuring the alignment of communications and messaging across theecosystem
  • Gather Customer and Market insights to inform outreach Strategies, increase Customer conversions, and generate more qualified leads
  • Identify Business Model optimization programs (Equipment\asset Management, CAPEX Management, Partnership), build Business Case and provide recommendations, support the decision making process and deliver the approved ones
  • Actively contribute to Business Planning activities for the region including AOP, LRP, Logistics, Optimization programs, etc.
  • Buildhigh quality regional annual Commercial plan (eg. BaxP and any other relevant).
  • Guide andprovide input to the Teams when developing their Country annual Commercial plan (eg. BaxP)as well as otherBusiness Planning programs (AOP\LRP, S&OP, Optimization, etc.).
  • Build data insights (Market, Competition landscape, etc.) and guide the organization in ensuring that the appropriate data are used for high Quality decisions
  • Build lasting relationships with key opinion leaders and gain insights from them to develop novel Marketing model
  • Provide product, technical and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives and distributors
  • Ensure adherence to pricing strategies for assigned product lines

    • What you'll bring

  • Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required;
  • Familiarity withAnaesthesia Therapiesapplied inOperating Theatreand\orICU settings, as well asproven experience in leading Marketing programs on a regional scaleare clear advantages
  • University degree: Master's/ PhD degree, MBA is a plus Demonstrated record of success in driving new product sales.
  • Background in strategic planning and business development helpful.
  • Preferably training and experience in Digital Marketing with performance history
  • Analytical skills with business acumen: Strong Strategic thinking coupled with Strong Execution skills
  • Top communicator, influencing, negotiation and collaboration skills as well as critical thinking & project management skills cross-culturally
  • Proven track record of operating successfully in a matrix, cross functionally and in geographically disperse team environment
  • Ability to embrace and adapt to change, to manage and succeed in ambiguity Knowledge in various of the following disciplines: Market Research, Segmentation, Targeting and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans.
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