Business Analyst - Paris, France - Ridedott

Ridedott

Entreprise vérifiée

Paris, France

il y a 2 jours

Posté par:

Sophie Dupont

beBee Recruiter

Description

We believe in a future where inner cities are free of cars, congestion and pollution.

By offering our dockless electrical scooters and bikes as convenient alternatives for short-distance travel, we believe we can make that future possible.

Our mission is to

free our cities with clean rides for everyone in Europe and beyond.

Founded in Europe,

Dott is comprised of a highly experienced team of inquisitive minds in mobility and tech. What we do today has a tangible impact on tomorrow. We reached our in-house sustainability target of 100% renewable energy, and ensure equitability in our communities through collaborating with city charities, officials and safety boards.

You'll be working within the Commercial team in charge of demand generation strategy and execution and consisting of 4 pillars:

Pricing: offer definition (PAYG, passes), improve unit economics performance (Net Booking / ride, Contribution Margin, etc.), implementation of pricing changes, commercial product roadmap and analytics
Marketing: Improve efficiency of marketing campaigns, definition of marketing calendar (budget, timing, etc.), definition of marketing processes and tools, competitive intelligence, customer segmentation and analytics
Fleet Planning: definition of fleet levels and allocation, model mix, fleet movements, positioning and availability strategy
Business performance: coordinating business performance tools, data, forums and governance across the company, target setting

You'll be working closely across the organization with the Central and Local Operations teams and product with a global scope (all our 35+ cities), and report to the Head of Marketing Operations.

What you'll do:

Examples of projects you'll be working on:
Monitor and analyze competitive landscape;
Analyze our marketing activities performance (budget, timing, channels, offers, etc.) and give recommendations accordingly;
Building and maintaining customer and marketing data models (e.g., segmentation, CRM reporting)
Build and maintain tools for business performance, target setting and tracking
Build a forecast model to better understand the impact of pricing decisions and taking into consideration key variables: seasonality, price sensitivity, fleet available; and analyze the performance of price changes
Design propositions based on customer lifecycle / journeys (anchor campaigns and offers, lifecycle stage gotomarket, customer segments etc.)

What you'll need:

Bachelor's or Master's degree in quantitative field (i.e. Business, Engineering, Economics, Mathematics etc)
Some knowledge of SQL, strong Excel/Google Sheet skills
Motivation and proactivity
An appetite for data analysis and business strategy
A basic understanding of our business
Fluent in English

What's in it for me?

An international environment: over 55 nationalities across 9 countries: Belgium, Netherlands, France, Germany, Poland, Spain, Italy, Israel, Norway and the UK.
Impact : An Opportunity to play your part working for a company that is actively addressing some of the current climate concerns worldwide, doing everything we can to be as sustainable as possible.
Opportunities to learn: You will have an opportunity to learn and grow throughout your position.
Transparency: Weekly Q&A sessions with our leadership, honest discussions about how we are progressing and our growth in all of our markets.
Peoplefirst: We are here to support all of our employees, and have partnered with OpenUp to ensure our employees mental health is top of mind in these difficult times.

Benefits we offer: