App Campaign - Issy-les-Moulineaux, France - AccorCorpo

Description

The Global Digital Marketing team for Premium, Midscale & Economy is a commercially driven team delivering web direct revenue at a controlled cost.

We are a team of digital channel & ecommerce project experts leading the web direct commercial strategy & supporting regional eCommerce teams, overseeing overall commercial web direct performance; leveraging all digital channels, digital partnerships and tools to maximise topline revenue in the most cost effective way.

We are servicing, supporting and enabling all the brands and our loyalty programme, ensuring a full funnel approach in all our campaign activation through paid and owned channels.

Here is where your greatest challenge awaits you:

By joining the Customer Acquisition team within the Global Digital Marketing & Ecommerce team (Premium, Midscale & Economy division), you will be accountable and responsible for leading the APP Campaigns Lever Development worldwide and supporting Performance Marketing Projects to reach business objectives and ensure Premium, Midscale & Economy Brands profitability

Reporting directly to the Director of Customer Acquisition, you will be working closely with Digital Marketing & Ecommerce, Regional Customer Acquisition teams, internal and external partners to maximize performance and efficiency in accordance with the defined Digital Marketing strategy.

Your mission:

• Building and App Campaigns Lever Development strategy & optimizations worldwide by:
  • Leading best-in-class App Campaigns Levers strategic framework, guidelines, toolkits to empower community
  • Developing scalable processes & frameworks to drive automation and efficiency in Levers operational management
  • Coordinating the strategy implementation and operational excellence across all HUBS
  • Ensuring worldwide consistency of lever optimizations and feature implementation
  • Leading development and implementation of advanced solutions, insights and features worldwide
  • Ensuring proper use of the Analytic App platform (MMP) across the Business Units.
• Leveraging Global Performance of App Campaigns Levers worldwide:
  • Leading App Campaigns performance & profitability driven levers development worldwide
  • Monitoring Worldwide Customer Acquisition performance and budget to achieve Business & Financial Targets
  • Working closely with Business Partners (Finance, Procurement) to drive efficiency and performance
• Coordinating strategic relationships with internal & external partners (business partners, tools, agencies, etc.):
  • Briefing, supervising, and challenging agencies & solutions for global framework
  • Building & coordinating strategic roadmap with partners (agencies, business partners, solutions)
• Animating & Upskilling the worldwide community of App Campaigns experts :
  • Supporting HUBs in the development of Levers activation strategies
  • Building training, webinar and onboarding sessions to constantly drive the development of the community of experts worldwide
• Supporting the Customer Acquisition Director and Levers teams in the management of major Performance Marketing transversal projects:
  • Participation in cross-functional projects with the objective of improving performance, generating incremental revenue and encouraging innovation
  • Fostering synergies with the Customer Acquisition, Media & Content and Data & Analysis Teams to drive Digital Marketing efficiency
  • Driving Growth opportunities framework for integrating New Business Lines (Products, Brands) and New partners within Customer Acquisition levers working closely with the Digital Projects & Transformation team
• Working closely with Digital Marketing & Ecommerce teams to define business and lever optimization objectives & priorities

And you?

• Expertise in APP Campaigns and Performance Marketing Levers management with a background within International Client(s) and/or Agency
• Experience in leading and managing external agencies
• Experience in leading and managing a team with international coordination
• Confirmed experience using digital optimization tools/solutions
• Strong analytical skills with target-oriented attitide
• Strategic & Anlaytical Problem solver
• Business & results acumen
• Ability to make clear explanations and recommendations
• Proven track record in managing a team, and working in a matrix environment
• Strong leadership skills, collaborative working mode
• Proactive, result-driven in fast paced environment
• Excellent communication & networking skills
• Fluent in English + ideally other EU language

Accor dares to impact:

- the world

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• On the tech side, we are committed to reducing the impact of digital technology across all our projects.

- your career:

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.
• We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities.

and also,

• Work from Everywhere: Personal access provided to over 500 coworking spaces, many of which are within our hotels.
• ALL - Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).
• €10 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• And at our Issy les Moulineaux site: Collaborative workspaces, an employee restaurant, unlimited coffee, gaming and sports areas, a concierge service, and a park just across the street

Is this mission appealing to you?

Recruitment is all about people

Apply, and we will offer you:

1. A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.
2. An interview with the team manager responsible for the role you are interested in.
3. For some roles, you might also be required to complete an assessment (use case and motivation questionnaire.
4. A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group.
5. A personalized feedback.