Consumer Understanding and Targeting Senior Planner - Paris, France - Pernod Ricard

Pernod Ricard

Entreprise vérifiée

Paris, France

il y a 1 semaine

Posté par:

Sophie Dupont

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Description

Want to join a fast-moving and responsible company, and work among convivial teams? Pernod Ricard is looking for a Consumer Understanding and Targeting Senior Planner to drive strategy and growth You will be based at The Island, our office in central Paris.

Who are we:
Pernod Ricard is a global premium spirits and wine company. The company's leading spirits and wines include prestigious brands across a wide range of product portfolio.

Centre of Excellence Consumer Insights is Pernod Ricard's global insight team inspired by the mission to "Lead human centric decisions that drive strategy and profitable growth; energizing business imagination; and anticipating consumer needs in Moments of Convivialité".

Working at Pernod Ricard Centre of Excellence Consumer Insights

Working for Pernod Ricard means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles.

Our success is the result of the passion and creativity of our consumers and shoppers, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics.

Pernod Ricard Centre of Excellence Consumer Insights rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development.

We recognize the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

Benefits:

Pernod Ricard Centre of Excellence offers competitive compensation, performance bonuses and domestic & international career development opportunities.

Pernod Ricard is an Equal Opportunity Employer of Minorities, Females, and individuals with disabilities.

Introduction

Are you looking for a place to bring your passion to work every day and live by values of openness, simplicity, collaboration and entrepreneurship? Are you a champion of consumer and shopper centricity? If yes - this could be the perfect role for you

Our Centre of Excellence Consumer and Shopper Insights team is at the heart of our transformation vision in how we build brands, go to market, and delight our consumers and shoppers.

We're thought leaders for senior executives, and we're at the center of several cross-functional change initiatives.

As part of the global Consumer and Shopper Understanding team, we're building game-changing capabilities that are anchored in consumer and shopper demand.

Position Summary

The ambition for our portfolio strategy growth model 2.0 is to establish itself as the business operating model for portfolio management at Pernod Ricard.

It presupposes a new operating model:
a genuinely data-driven approach to demand creation and conversion

The new model will:

Anchor consumer centricity in all decisions across PR functions, supported by strong GM endorsement
Make portfolio strategy growth model to cornerstone of Market Cos growth thesis
Have robust framework trusted by all, relying on more datadriven and frequent inputs, enabling a lighter process
Create tight linkage to ensure adequate feeding of other Pernod Ricard Key Digital Projects e.g., Marketing effectiveness, promotional effectiveness and Commercial activation

The Senior Insights Planner - will assist in the rollout of the Insights element of Maestria 2.0 in some gold and silver markets.

He/she will work in very close collaboration with the Consumer insights Manager, Maestria 2.0 KDP owner, the local market insights team and regional teams as well as other insights manager and planners in the Consumer and Shopper Understanding COE and agency partners.

He/She will support change management and communication throughout the organization and contribute to the development of toolkits.

Specifically you will:

Collaborate in the smooth implementation of projects via regular project meetings with market and agency and excellent followups, and timely inputs to agency
Assist in the development of questionnaires, sample design, analytical frameworks and other technical features of market research
Be the daytoday contact for strategic agency partners to ensure Pernod Ricard good quality standards regarding data quality and research methodology
Assist in the refinement of the Pernod Ricard targeting model and generate multiple use cases to demonstrate implementation of the model
Create global learnings and cascade via webinars, workshops, etc
Contribute with the thought leadership, storytelling, and visualization of data in the Centre of Excellence. Must have excellent power point skills and good presentation skills in English
Be a constructive contributor in the global consumer and shopper insights community especially in the area of demand sensing and targeting.
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