Premium Midscale and Economy - Issy-les-Moulineaux, France - AccorHotels

AccorHotels
AccorHotels
Entreprise vérifiée
Issy-les-Moulineaux, France

il y a 2 semaines

Sophie Dupont

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Sophie Dupont

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Description
Company Description

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

Do what you love, care for the world, dare to challenge the status quo


Job Description:


Brands:
Mövenpick, Swissotel, Pullman

Countries:
Portugal, Spain, Italy, Greece, Israel, Malta & North Africa (Morocco, Algeria, Tunisia)


The Brand Manager Marketing & Guest Experience Mediterranean is responsible for implementing the marketing and multi-channel strategy of its brands portfolio (market, product, positioning, experience, animation) and ensuring the operational monitoring of projects.

Main task will be delivering the global strategy by implementing global activations and optimizing their implementation and performance in local region to consolidate brand equity and drive performance.

He/She ensures that the brand promise is in place in the establishments within his/her scope.
He/She will work in close collaboration with the ENA operational teams in his/her region.

He/She is also in charge of sharing with hotel owners and managers the marketing vision of each of the brands for which he/she works.


MAIN ACCOUNTABILITIES:

  • Define marketing plans and ensure their perfect execution on all communication and distribution channels with a view to maximizing brand equity
  • Implement the global brand strategy through differentiating, strong and coherent marketing plans on all identified key markets and targets
  • Promote a clear and differentiating image of the brands to reinforce their notoriety and their attractiveness
  • Develop and implement a brandspecific customer experience to support its positioning, concretely strengthen its competitive advantage and generate value for all stakeholders
  • Be the guarantor of the brand's operational standards and their implementation within the hotels
  • Be aware of commercial facts & figures of your scope

Qualifications:


QUALIFICATION / COMPETENCIES:

  • Strong interpersonal skills and ability to federate around brands
  • Work as team as part of ENA marketing & guest experience segment organization
  • Work in complex international group surrounding (matrix organization)

REQUIRED SKILLS AND KNOWLEDGE:

  • Successfully managed a brand or brand portfolio ideally in hotel industry
  • Excellent managerial and organizational skills, working independently and selfresponsible
  • Master of marketing techniques
  • Know how to develop a marketing action plan
  • Know how to manage projects and events
  • Be innovative, creative and passionate
  • Excellent oral and written expression
  • Languages: Fluent local language and English, a 3rd language is a plus

EXPERIENCE NEEDED:

  • University education at Bac +5 level (eg: master's degree in marketing, communication, marketing management, commercial strategies)
  • Business school
  • Professional experience required: minimum 35 years in Marketing
Additional Information


Our values:
BeAllyouArewithallyourhearth

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, resolutely turned towards others and the world around us.

  • Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, and all the stories that make us up. We encourage the diversity of our personalities.
  • We take care of the world around us: our teams, our clients, our establishments, our environment are at the heart of our concerns.

Our mission is human, essential:
to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.

  • We like to reveal you. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their desires and ambitions is our priority.
  • Together, we imagine your future. Our group is large, the field of possibilities is immense and the experiences are infinite. We encourage every project to evolve in our multibrand network, in France, in Southern Europe and internationally.
  • We dare to question the status quo. We take innovation to heart and challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.
  • Hospitality is a team effort and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say. Live in ACCOR with yourself. With your talent, your passions, your teams, your desires Be All you Are with all your heart.
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