- Rueil-Malmaison, France
- Permanent contract
- Communication / Marketing
- Take the lead on central marketing initiatives and team management, ensure the framing, prioritization and "agile" deployment of new digital marketing projects and campaigns
- Implement international digital marketing actions, communication strategies, campaigns, KPI definition and other processes to achieve business and marketing defined objectives with management and subsidiaries in a B2B/B2C framework
- Optimize the SEO performance of the e-commerce platforms and manage paid advertising campaigns from A to Z
- Coordinate advertising campaigns via Google, Linkedin and Meta
- Ensure the "product management" of the Digital Marketing tools – Eloqua, mailjet, AB Tasty, SEO, advertising tools etc.
- Maintain/Enrich digital marketing key assets (segmentation/data engineering/Marketing Dashboard on Salesforce and Power BI) through the prospect/customer life cycle, make them apply in B2B/B2C and monitor/optimize country use
- Develop customer knowledge, analyze campaign results and make recommendations
- Train and guarantee functional support to subsidiaries on digital marketing tools
- Coordinate the different service providers, monitor the budget and ensure ROI
- Qualified lawyer with at least 8 years of relevant working experience within a reputable law firm and/or in-house within an international organization/financial institution.
- Solid knowledge of privacy and outsourcing rules and regulations and understands how these apply for an international group of companies operating in a financially regulated environment;
- Exceptional interpersonal, communication and influencing skills required to be effective across all levels in and outside of the international organization of Ayvens;
- A can-do mentality'; and Able to act swiftly in a fast-paced environment while maintaining the highest levels of quality, confidentiality, reliability and integrity
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Digital Marketing Product ManagerPermanent contractRueil-Malmaison, France - Société Générale Assurances
Description
Digital Marketing Product Manager
Permanent contract|Rueil-Malmaison|Communication / MarketingDigital Marketing Product Manager
Responsibilities
Within the Remarketing department, your mission will be to develop our digital marketing, advertising and growth hacking activities around our e-commerce platforms for the resale and leasing of used vehicles to individuals and professionals (ALD Carmarket). You will be working in a young and dynamic agile structure with a start-up spirit, reporting to the Head of International Marketing & Data.
Job role
Profile required
To succeed in this role, you have the following skills and experience:
