Global Digital Marketing Manager - Paris, France - Ganni

Ganni

Entreprise vérifiée

Paris, France

il y a 3 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

JOIN OUR TEAM AS THE GLOBAL DIGITAL MARKETING MANAGER AND TAKE CHARGE OF OUR DIGITAL MARKETING INITIATIVES WORLDWIDE

YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU

You'll be responsible for planning and executing performance-driven strategies across various channels including paid social, paid search, SEO, display, programmatic, and affiliate marketing.

Your focus will be on driving quality traffic to our eCommerce site, optimizing key traffic KPIs, and growing our customer base.

You'll lead prospecting and remarketing campaigns, oversee agency partnerships, and collaborate closely with management to enhance funnel conversion.

Responsibilities ahead of you:

Plan and implement the global digital channels performance including paid social, paid search, SEO, display, programmatic and affiliate marketing strategies.
Deliver and execute key traffic KPIs, analysis, reporting, optimisation for existing and new channels.
Responsible for the growth of new customers and driving quality traffic to the eCommerce site from all digital channels.
Developing and steering digital prospecting and remarketing campaigns
Leading the performance agency in delivering and optimising profitable campaign results across Meta, TikTok and Google.
Oversee the spend and affiliate calendar with an affiliate agency.
Plan and execute PPC budget allocation and reporting on ROI improvement strategy and execution.
Pursue and assess new marketing channels to deliver new growth opportunities by region.
Collaborating closely with management to share insights, ideas for enhancing funnel conversion, and presenting results. Manage agency and 3rd Party relationships to high standard.

MUST HAVE REQUIREMENTS

Experience in retail fashion/ecommerce digital marketing essential.
Selfstarter, handson Team player, adaptable, does not mind working with ambiguity.
A proven track record in a similar role, constructing effective multichannel marketing strategies including affiliate marketing, PPC, display, social media, and more.
Strong analytical skills in channel analysis and reporting, proficient in key tools such as Google Analytics. Strong analytical skills, harnessing data, and consumer behaviour trends to derive actionable insights and recommendations.

THE GANNI WAY

We are looking for a true GANNI ambassador - someone who shares our values of
Openness (ready to evolve, honest not perfect)
, Optimism (you never stand still, just dance)
, Authenticity (you march at your own beat)
, Accountability (no excuses, you make an impact)
&
Responsibility (make small changes, see big differences).

The GANNI culture is based on a
learning and
results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do.

We are confident and capable of anything So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing team

WHAT ELSE?
You will be reporting to Global Head of Digital Marketing & CRM

BE BOLD AND JOIN OUR GANNI COMMUNITY

ABOUT GANNI

Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts.

GANNI is all about making our community who wear our clothes feel even more confident and capable of anything. For us, acting responsibly is a moral obligation.

GANNI is committed to creating a more diverse, equal and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences.

It is a fundamental policy at GANNI not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.

At GANNI we see behaving responsibly as our moral obligation.

As a certified B Corp, GANNI focuses on making more responsible choices every day to do better for our planet and community.

Responsibility is at the heart of everything we do and we encourage all employees to take part in our journey towards becoming a more inclusive, equal and responsible business.

OUR VISION & MISSION
Hack(ing) the fashion system

Evolving from a distinctive Scandinavian fashion brand, we are more than a way of dressing - we are a creative collective and diverse community of first movers, committed to environmental responsibility and progressive social activism, setting the tone for the next generation to follow.