Business & Product Developer Leisure W/m - Paris, France - Europcar Mobility Group

Europcar Mobility Group

Entreprise vérifiée

Paris, France

il y a 3 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

Company Description About Europcar Mobility Group**Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner.

With this in mind, the Group offers a wide range of car and van rental services - be it for a few hours, a few days, a week, a month or more - with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).

Customers' satisfaction is at the heart of the Group's ambition and that of its employees.

It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.

The Group's major brands are:

Europcar he European leader of car rental and light commercial vehicle rental,
Goldcar the lowcost car rental Leader in Europe,
Ubeeqo one of the European leaders of roundtrip carsharing (BtoB, BtoC).

Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries - 18 in Europe, 1 in the USA, 2 in Australia and New Zealand - completed by franchises and partners).

Job Description Main objectives**2023 Revenue Scope > €1.219M

Manage products & services roadmap and portfolio:

Coordinate product & services development projects for the Leisure Use Case.
Responsible for the Gotomarket, Product management, business analysis and market insights of the overseen Use Case.
Analyse & follow all relevant KPIs (financial and otherwise) related to product performance & customer satisfaction
Ensure strong coordination with other domain functions at Group level as well as with local marketing and sales team within countries
Support and coordination when necessary of local Countries Professional Product Managers

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MAJOR AREAS OF ACCOUNTABILITY

Strategy: Support the Marketing and Business strategy by implementing products and services to serve the Use Case under his/her scope to.
Monitor market (customer expectations, competitive landscape benchmark, market share & potential)
Identify the best product strategy for the relevant Use Case to drive business growth / competitive differentiation and achieve the targets
Create detailed business cases to make the decisions
Define associated Use Case and Product roadmap
Execute the roadmap in a timely manner across the relevant markets
Projects management: lead and support the Marketing roadmap of main projects ensuring their achievement on the estimated deadlines and KPIs.
Lead and contribute in others projects following the roadmap of Marketing with special focus on the New Value proposition implementation.
Act as the Marketing representative in these transversal projects always balancing the business and the customers needs
Execute the roadmap across the relevant markets and countries
Product Development & activation:
Identify new market opportunities within the company's competence as well as opportunities for emerging technology and business issues that present opportunities or threats to the company
Convert technical product positioning into key messages and launching differentiated, valuebased stories into the market
Lead the creation of business cases for new product developments
Develop the core positioning, storytelling and messaging for the products
Ensure the proper implementation and rollout of the new products and services in the network
Support the entire gotomarket lifecycle through the planning of new product launches, differentiated releases and sunset activities
Performance followup:
Accountable for the product and Use Case P&L until MAVC
Active participation in the definition of the Professional Service Line Budgets and Forecasts
Define & follow relevant KPI & dashboard to monitor product performance and ensure targets are met
Ensure results followup of new products launched (benefits tracking) and manage inlife performance of existing products as well as sunset activities
Challenge product portfolio accordingly
Country coordination liaise with countries to ensure the proper implementation of Professional Service Line strategy and gotomarket plans:
Facilitation of product management community
Work with country in full process (strategy, development, roll out, monitoring)
Ensure local strategies are consistent with Group product strategy
Ensure appropriate training programmes for the products is delivered

Qualifications INTERNAL AND EXTERNAL RELATIONSHIPS**- Internal : Business and Customer Community, Countries Com&Markt organization; Sales & eComm; RCM; Ops; Prod&Tech; Finance; Fleet; Legal