- Market segmentation & Segment value proposition
- Drive a deep market understanding on the core segments and related sub-segments: needs & stakes of key stakeholders, key trends, competitive & technologies landscapes, geopolitical trends and local market insights
- Drive Voice of Customer initiatives with Regions, Key accounts and Customer Services teams and conduct research to define targeted customer segments and determine the key values that drive buying behavior
- Gather and analyze relevant intelligence on the trading process along the entire value chain
- Identify potential additional growth opportunities (up-sell / cross-sell) for the segment in close collaboration with solution managers (installed base, digital opportunities...) and local and regional teams
- Analyze and update segments strategy depending on marketing insights and customer feedbacks, solutions opportunities and gaps with competition
- Develop a simple, impactful and differentiated Value proposition for each major Market Segment
- Identify opportunities per Segment according to the current product portfolio and identify ways of development with solution managers
- Articulate market access if a potential segment partnership and/or go to market strategy is required for segment specific offers
- Track, measure, and report on Segments Business & Marketing activities based on Segment goals, campaign KPIs and successes
- Product and service portfolio management
- Identify and propose adjustment to offerings according to customers' expectations
- Analyze the performance of the portfolio according to REX (Win/Loss / Market penetration) and ensure its adequacy with the company's strategy
- Validate accuracy & consistency of the portfolio and recommend evolution
- Segment Marketing plan
- Define and carry the marketing vision, consolidate yearly segment marketing plan and guidelines in collaboration with other functions (Marketing, sales, Strategic and Global key account managers, R&D, Scientific Affairs..)
- The yearly segment marketing plan illustrate the strategy of the segment including: segmentation, market trends, business objectives and priorities, value proposition, marketing campaigns, tactics, competitive intelligence...
- Segment knowledge Management
- Lead the segment-focused content development, with the support of communication, scientific affairs and marketing excellence group
- Prepare and communicate segment information and value based selling training to bioMérieux's teams
- Campaign and content design for segments
- Design campaigns that drive new business and/or new partnerships for segments
- Create, evaluate, and review content for segments at all stages of the end-to-end customer journey
- Account Based Marketing
- Reinforce account based marketing activities in collaboration with global and regional Strategic & Global Key Account Team.
- Dual post-graduate degree in Science and Marketing, 5 – 8 years of experience /skills in marketing B to B, especially in term of offer development and marketing strategy.
- Having > 3 year experience in global marketing function or pharmaceutical industry or life sciences is a plus
- Having a deep understanding of the bioMérieux business environment and current market trends is a plus
- Ability to define engagement tactics based on objectives
- Ability to analyze data and determine operational actions
- Strong leadership to build efficient relationship with the Account team, the Marketing Teams and in particular the Product team, the Content and Digital Marketing as well as Communication
- Ability to federate teams around a common objective / project
- Campaign management (building, launching & reporting)
- Creative, highly dynamic and autonomous
- Capability to bring insights to R&D for development
- Ability to understand and identify the market & competitive data intelligence needs
- Ability to transform local Voice of Customer into actionable insights
- Ability to manage marketing studies
- You are fluent in English, and French is a plus.
- This position is located in Craponne (Lyon area, France).
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Global Segment manager Pharma - CRAPONNE, France - bioMerieux SA Career Site - MULTI-LINGUAL
Description
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Global Segment Manager dedicated to the bioproduction and small molecules segments within the Pharmaceutical industry markets. You will belong to the Pharma Quality Control (QC) Business Unit of the Industrial Unit of bioMérieux that offers holistic quality control expertise and solutions to pharma, biotech, CDMO manufacturers, ultimately helping them provide patients with critical therapies more quickly and safely.
bioMérieux ambitions to develop strategies to go beyond its leadership position in Microbiology by investing in highly dynamic markets (eg, Cell & Gene Therapies, Bioproduction) and in innovative technological platforms bringing pharmaceutical quality control testing at the next level.
Reporting to the Global Strategic Marketing Manager, you are responsible of defining and executing the segment's Marketing plans at the service of the business ambitions. The segment manager is the relay between Sales & Product Teams, Account Teams and Countries to maximize profitable growth and market share on the targeted segments.
Roles & responsibilities
Who are you?
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bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
