- Further developing, implementing and optimizing the expert digital go to market model supporting the delivery of the overarching Expert key metrics, while ensuring the focus on post campaign analysis and effectiveness of the HCP acquisition through the HHP to further inform the media plan.
- SPOC on expert digital Plans in Cluster.
- Driving the creation of enhanced digital content to increase HCP & HHP portal engagement including content strategy, activation planning and analytics.
- The role will manage the HHP in the Cluster, including content strategy, strategy for database capture and expansion, activation planning, and analytics while ensure market activation and execution.
- This role will also own and manage the expert data in the Cluster across all platforms and seek ways to ensure we utilize data efficiently across expert. The jobholder will act as a consultant, working with the wider expert team to identify and execute the right digital points of influence for HCPs.
- The role will collect, identify and share best practices to enable markets within Northern Europe to amplify measures successfully for adoption of the HHP.
- Reporting into the Expert BU Lead, success will be achieved by working closely with BU Expert Digital manager & the cluster Expert Lead, Global Expert Digital and Data team, Field Force Team, Publicis Leon, external data providers and third party teams.
- Work alongside Cluster to implement the 3-year Expert digital strategy across all categories to achieve the delivery of an omnichannel HCP experience.
- Localize the global expert digital strategy in the cluster, with focus on leading delivery of the HHP.
- Build the digital journey for healthcare professionals.
- Optimizing and deploying engaging content for HHP in line with KPIs to drive Expert growth and operational efficiency.
- Rollout and activate the HHP across NEBU Cluster across priority expert audiences.
- Deploy global content strategy for the HHP for priority expert audiences, ensure the optimization and maintenance of the HHP.
- Identify key opportunities to drive media efficiency and effectiveness through testing and learning innovation across Programmatic, Holistic Search, Social, and Publisher media around HPP activation/traffic.
- Drive the 1P data & e CRM strategy through HHP & Media– Acquire, Consent, Segment, for 100% of our core Expert audiences.
- Partner with Cluster SFE lead on 1PD acquisition & management plans
- Deliver Cluster performance metrics for the HHP including target setting, tracking, and reporting, supported with clear lead measures to evaluate activation and identify best practice.
- Own the understanding of expert digital media performance. Track performance and KPIs of the HHP, campaign performance and site metrics
- Scale best practices and share insights and learning with the expert team & BU
- Ensure the HHP is keyed into other HHP processes – such as local sample forecast and fulfillment, adverse events reporting and consumer response.
- Provide full support of the annual brand commercial planning process, including the resource levels and channel activation plans required for the HHP in NE.
- Collaborate with local expert teams, BU Digital Expert Manger and PHaleon on all of the above..
- Being Gigya (data platform for 1P data) and First SFA (field team reporting system) superuser, understanding the uses for each system and ensuring both are functioning correctly for continued customer experience.
- Ensure key activities are compliant and in line with global monitoring team processes & Digital compliance
- Being the key contact for the Field force team to build their capabilities on digital and embed them into omnichannel journey: driving HHP registration, support expert marketing communications.
- University Degree with marketing experience essential. Digital and Data driven experience a must.
- Experience with and understanding of digital KPIs, CTA, CPC... and SEO/SEA principles and application to content.
- Experience in digital marketing activation and communication, including understanding of the digital landscape, understanding of the power of data in driving value propositions, building and tracking the performance of digital plans, understanding the power and potential of effective 1P data relationships.
- Expert/HCP experience (preferred).
- Data analysis and reporting.
- Driving performance – KPI setting, tracking and course correcting where needed.
- Strong project management & influencing skills.
- Identify growth opportunities, bringing together local knowledge with global strategy to support the strategic development of the Winning in Market model.
- Ability to deliver through team/others – to influence and mobilize teams and resources behind common goals and deliver on them, bring stakeholders on the journey, share clear and compelling strategy, and create engagement, alignment and followership within teams.
- Emotional intelligence, agility, and experience of multiple, distinctly different cultures.
- High level of learning agility and change agility.
- Ability to lead through ambiguity within a complex matrix environment.
- High level of autonomy.
- Ability to deliver to critical timelines
- Proactive identification of business opportunities.
- Commitment to effective cross-functional working.
- Passionate team player with positive and enthusiastic attitude
- Fluent in English and French is a must.
- Exciting ambition to make a positive impact on global health.
- Recognition program celebrating employees' contributions.
- Decent number of holiday days depending on the site location.
- Encouragement and support for car/public transport commute allowance.
- Paternity/maternity leave cover.
- Home working allowance.
- Flexibility in work schedule to meet both work and personal needs.
- Good pension scheme.
- International career opportunities.
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Expert Digital - Rueil-Malmaison, France - Haleon
Description
The Expert Digital & Data Opps will be critical to the success of Expert within the Business Unit (BU) to maximize the value of its expert sales & marketing initiatives for all our categories in Northern Europe, to increase recommendations and reach of Experts.
The role will help us to accelerate our expert digital plan and will lead the execution in the cluster, as part of the broader expert strategy among the identified Expert audiences, with the Haleon Health Partner (HHP) being at the heart of the digital expert strategy, the role will be about:
Key Responsibilities:
Qualifications and skills:
We offer:
Please consult with our recruitment team for specific benefit details based on your site location.
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
