Global Marketing - Boulogne-Billancourt, France - IPSEN

IPSEN

Entreprise vérifiée

Boulogne-Billancourt, France

il y a 2 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

Title:

Global Marketing & Launch Excellence Director

Company:

Ipsen Pharma (SAS)

The role requires strong leadership with the ability to drive change through management of complex projects and is integral in developing skills and capabilities across the broader Ipsen organization.

The role acts as a strategic partner to key stakeholders including the Global Portfolio and Product Strategy (GPPS), Specialty Care International, R&D, Global Medical Affairs, Global Brand Teams (GBT), Asset Teams and Affiliate teams.

The role requires a high ability to align team outputs with strategic and operational brand-specific and brand-agnostic requirements at both global and affiliate levels.

Therefore, the ability to work cross-functionally in a highly complex matrix environment is critical.

Other important aspects of the role include:

Lead and manage the development of Global Brand Plans and Global launch plans through cocreation strategies at Global Crossfunctional and GBT level
Support and align the GBP process within the organization and support Global Brand Plans dissemination to all affiliates following GBOC challenge and endorsement
Oversee the Ipsen Way to Launch process, ensuring regular monitoring of defined KPIs and holding relevant stakeholders accountable to expectations
Challenge Asset Leads where strategic planning quality is below expectations & advise on course correction
Regularly assess and challenge brand excellence program to ensure that marketing capabilities are in place throughout the company to support excellence in execution
Strengthen communication and knowledge sharing between globallocal and crossfunctionally

Knowledge, abilities & experience

At least 10 years of experience in pharma business environment
Prior experience in leading launch excellence, or leading a launch product on a global or local basis within Oncology and/or Haematology
Prior & demonstrated commercial operations experience (sales, marketing) at global or affiliate level
Prior experience in strategic marketing roles (ideally capability specific roles)
Ability to work with and present to multiple stakeholders

Education / Certifications:

Degree level education, plus further degree or demonstrated learning development

Key Technical Competencies Required

Fluent in English written and verbal communication
Strategic Marketing principles and frameworks (applied within the Pharma industry)
Leadership
Communications
Stakeholder management
Project Management
Change Management
Ability to influence in a complex multimatrix environment