Estefani Tamez

Bachelor’s degree in marketing with a specialty in advertising with a GPA of 3.80, with more than three years of practical and theoretical experience in digital marketing, developing effective communication strategies, content creation, branding and data analysis; passionate about graphic design, public relations and fashion.

MAY 2022 - AUG 2023 | COMMUNITY AND SOCIAL MEDIA MANAGER | VERONIKA JOYERIA

Created the brand’s visual identity, enhancing its recognition and market presence Produced video and photographic content targeted for specific audiences, increasing relevance
Implemented and directed creative marketing strategies aligned with active trends, driving brand growth
Executed and led effective holiday marketing campaigns across digital channels, boosting visibility and seasonal sales
Managed social media platforms, developing monthly content grids and promoting audience interactions to enhance engagement
Increased the brand’s social media following by 100% on Instagram and Facebook during the first month, strengthening online presence

APR 2022 - MAY 2023 | STORE & COMMUNITY MANAGER | FORCE BOUTIQUE

Administered social media platforms, creating attractive and innovative content to enhance brand visibility and optimizing social media SEO through strategic analysis Coordinated operations at the physical store, ensuring an optimal customer experience while developing a detailed understanding of the target audience

Augmented Instagram engagement by demonstrating effective digital marketing strategies, boosting audience interaction
Generated and converted ten new leads through Instagram into in-store clients, strengthening customer loyalty and boosting sales

AUG 2020 - JUNE 2024 | B.A. IN MARKETING WITH A CONCENTRATION IN ADVERTISING

Instituto Tecnologico y de Estudios Superiores de Monterrey Campus Monterrey, Mexico

SEP 2023 - DEC 2024 | SEMESTER ABROAD FOCUSED ON BUSINESS AND MARKETING

European Business School, Paris, France