Lotfi Benzemam

20 years of experience in the pharmaceutical industry (France and Algeria) with triple expertise in Sales, Marketing and Digital and omnichannel I hold a Master 2 "Health Marketing" from the Pierre and Marie Curie University, Faculty of Medicine, Paris 6. As well as a DU "Digital Health" from the Faculty of Pharmacy of Paris 11.

As a member of Africa Omnichannel organization, my role

Definition of Omnichannel strategy based on portfolio mix & GTM archetyping
Localization of global campaign design and adaptation of global approaches to reflect BU conditions
Standardization of tactical omnichannel planning, incl. automated channel approach, content, engagement
Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.
Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of the BU are attended.
Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.
Lead transformation in the ways of working locally for the BU.
Lead a cross-functional team for the BU portfolio

Main Responsibilities

Work with brand teams to translate Customer engagement plans into Omnichannel journeys 
Run omnichannel campaigns development & execution on relevant platforms, including management of content adaptation to channel requirements, in line with global standards, tools and processes.
Responsible for engagement with agencies and Hub teams to ensure smooth content and campaign deployment.
Act as BU's omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.
Driving BU change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency 
Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
Transferring knowledge and insights gained from successful campaigns and best practices to BU commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.
Engage cross functional teams within GTMc and BU to support local campaign deployment, including Market Access and Medical, as needed.
 

I hold a Master 2 "Health Marketing" from the Pierre and Marie Curie University, Faculty of Medicine, Paris 6. 

As well as a DU "Digital Health" from the Faculty of Pharmacy of Paris 11.