- Build a Travel Retail marketing plan and define clear priorities for the sales team by sales cycle
- Adapt the marketing plan by region (Europe, Middle East) and by TR retailer according to their specificities
- Optimize the business model by brand, define the right levers including recommendation and implementation of trade and media plans
- Oversee the 360° launch plans (merchandising guidelines, customer engagement and retailtainment for major podiums, visuals strategy, GWPs mechanics, training modules...)
- Work on forecasts /sizing for finished goods, POSM, GWPs...
- Propose a pricing strategy for TR based on Local markets positioning
- Analyze the results of the sell in / out and propose corrective action plans when needed
- In charge of the marketing budgets (marketing expenses, GWP, POSM)
- Internal meetings : sales seminars, BC seminars, budget meetings...
- External meetings : Retailer's meetings ...
- Develop launch reports including best practices and key learnings
- Minimum of 8 years' experience, mainly in operational marketing
- Good knowledge of the Beauty category
- Possessing excellent communication skills /speaking English fluently
- Strong team spirit and leadership
- Curious, rigorous and synthetic
- Available with regular travels to meet retailers/ check shops/seminars...
- Short term contract to cover a maternity leave, from September 2024 to February 2025.
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EMEA Travel Retail Operationnal Marketing Manager CDD 6 mois - Paris, France - Shiseido
Description
EMEA TRAVEL RETAIL OPERATIONAL MARKETING MANAGER
FROM SEPTEMBER 2024 TO FEBRUARY 2025
Fragrances brands (Narciso Rodriguez, Issey Miyaké, Serge Lutens, Zadig & Voltaire)
& Cosmetics brands (Shiseido, Clé de Peau Beauté, Nars, Drunk Elephant)
Reconnue comme la première entreprise de cosmétiques fondée au Japon, et aujourd'hui classée au 5ème rang mondial des groupes de beauté, Shiseido incarne l'excellence absolue dans le domaine des soins, du maquillage et des parfums. L'entreprise a été fondée en 1872 et vient de fêter ses 150 ans.
Concevant des produits toujours plus innovants et modernes, les marques du Groupe sont aujourd'hui distribuées dans plus de 120 pays et régions. Shiseido emploie environ collaborateurs de près de 100 nationalités et a généré un chiffre d'affaires de 7,5 milliards d'euros en 2022.
Guidés par la mission « Beauty Innovations for a Better World », les collaborateurs de Shiseido sont animés par des valeurs qui illustrent son héritage unique : « People First », « Diversity », « Art & Science », « Japanese », « Uncompromising Quality » et « Omotenashi ».
Shiseido EMEA, basé à Paris, couvre les activités mondiales des marques de parfum Issey Miyake, Narciso Rodriguez, Serge Lutens, Shiseido Fragrances, et Zadig&Voltaire et des marques de soin Ulé et Gallinée; ainsi que les activités et la distribution régionales de plusieurs marques du Groupe : Clé de Peau Beauté, Drunk Elephant, NARS, Shiseido Ginza Tokyo et Tory Burch.
ORGANIZATION :
The Operational Marketing Manager's mission is to ensure the interface between the Shiseido Travel Retail, Marketing Development, Sales Force and Support Services in order to define a marketing strategy adapted to the Travel Retail channel. He/she is in charge of managing a portfolio of 8 brands with the support of team of 6 people (1 Brand Manager, 3 Product Managers and 2 interns).
He/she reports to the Marketing Director, within the EMEA Travel Retail Department, located in Paris.
MAIN RESPONSABILITIES :
Develop and optimize the marketing strategy for the portfolio of brands to reach the annual targets (sell in / sell out / OP) :
Communicating and promoting fragrances & Cosmetic brands.
Prepare and present the portfolio/marketing strategy during
PROFIL :
