- Proposer des actions stratégiques pour maximiser l'impact des produits Abbott sur le marché ou dynamiser le marché
- Développer, piloter, animer le déploiement des campagnes de lancement des nouveaux produits et des campagnes de communication
- Développer les outils adaptés (présentations, publications scientifiques, communications, symposium, fiches techniques, argumentaires, vidéo, animation, webinar, digital, site internet...) aux besoins des équipes commerciales et des clients permettant l'atteinte des objectifs de vente
- Adapter les supports marketing et technique produit au marché français
- Mesurer l'impact des actions marketing sur les ventes
- Avoir une approche clinique et technique dans sa communication
- Collaborer avec l'équipe marketing EMEA pour conduire et exécuter le plan marketing EMEA après l'avoir adapté au marché français
- Développer des offres de partenariats pour les centres (service, formation, analyse médico-économique, étude/questionnaire clinique, développement de thérapies etc.)
- Mettre en place la veille marketing (analyse de marché, segmentation clients, ...)
- Assurer la veille concurrentielle : recueillir les informations sur les produits et les activités de la concurrence afin de construire un argumentaire compétitif pour la force de vente, le marché, les concurrents
- Analyser les chiffres de vente afin de comprendre les tendances du marché et pour définir des opportunités de marché : au niveau national, régional, par centre, par ligne de produits, étude du mix-produit, des prix moyens ... orienter et guider ainsi la force de ventes et la direction des ventes vers les bonnes cibles
- Minimum de 3 années d'expérience dans le marketing de dispositifs médicaux ou de l'industrie pharmaceutique
- De formation marketing (universitaire ou école de commerce) et/ou scientifique
- Compétences prouvées en gestion de projets
- Anglais courant (écrit et oral) indispensable
- Apprécie le travail en équipe et le terrain
- Prise de parole en public
- Bonne capacité à communiquer à l'oral et l'écrit en interne et en externe
- Pédagogue, dynamique, créatif, capacité d'analyse et de synthèse, qualités relationnelles et d'écoute, flexible, autonome, coopératif, pro-actif, force de propositions et esprit critique.
- Capacité à travailler dans un environnement matriciel : international, Europe, national (vente, support technique, formation, etc.)
- Capacité d'intégration, d'adaptation à la culture d'entreprise
- Esprit d'équipe
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Chef de Produits Senior- Cardiac Rhythm Management - Issy-les-Moulineaux, France - Abbott
Description
Présentation de la Division : Une organisation dédiée aux activités de gestion du rythme cardiaque (CRM), qui commercialise du matériel médical permettant de traiter les dysfonctionnements du rythme cardiaque d'autre part (CRM) avec des produits tels les pace makers et les défibrillateurs. Le segment du CRM, évalué à 10 milliards de dollars au niveau mondial, devrait poursuivre sa croissance au cours des prochaines années.
Le poste de Chef de Produits Senior en Cardiac Rhythm Management :
Le Chef de Produits met en place une stratégie pour la gamme de produits dont il a la responsabilité en adéquation avec celle définie par la direction et EMEA, afin de contribuer à l'atteinte des objectifs de vente et parts de marché. Il élabore les recommandations pour le plan d'action marketing, développe les projets et s'assure de leur application et de leur efficacité, en collaboration avec le management des ventes.
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