- Building and App Campaigns Lever Development strategy & optimizations worldwide by: Leading best-in-class App Campaigns Levers strategic framework, guidelines, toolkits to empower communityDeveloping scalable processes & frameworks to drive automation and efficiency in Levers operational managementCoordinating the strategy implementation and operational excellence across all HUBSEnsuring worldwide consistency of lever optimizations and feature implementationLeading development and implementation of advanced solutions, insights and features worldwideEnsuring proper use of the Analytic App platform (MMP) across the Business Units.
- Leveraging Global Performance of App Campaigns Levers worldwide: Leading App Campaigns performance & profitability driven levers development worldwideMonitoring Worldwide Customer Acquisition performance and budget to achieve Business & Financial TargetsWorking closely with Business Partners (Finance, Procurement) to drive efficiency and performance
- Coordinating strategic relationships with internal & external partners (business partners, tools, agencies, etc.):Briefing, supervising, and challenging agencies & solutions for global frameworkBuilding & coordinating strategic roadmap with partners (agencies, business partners, solutions)
- Animating & Upskilling the worldwide community of App Campaigns experts : Supporting HUBs in the development of Levers activation strategiesBuilding training, webinar and onboarding sessions to constantly drive the development of the community of experts worldwide
- Supporting the Customer Acquisition Director and Levers teams in the management of major Performance Marketing transversal projects: Participation in cross-functional projects with the objective of improving performance, generating incremental revenue and encouraging innovationFostering synergies with the Customer Acquisition, Media & Content and Data & Analysis Teams to drive Digital Marketing efficiencyDriving Growth opportunities framework for integrating New Business Lines (Products, Brands) and New partners within Customer Acquisition levers working closely with the Digital Projects & Transformation team
- Working closely with Digital Marketing & Ecommerce teams to define business and lever optimization objectives & priorities Qualifications
- Expertise in APP Campaigns and Performance Marketing Levers management with a background within International Client(s) and/or Agency
- Experience in leading and managing external agencies
- Experience in leading and managing a team with international coordination
- Confirmed experience using digital optimization tools/solutions
- Strong analytical skills with target-oriented attitide
- Strategic & Anlaytical Problem solver
- Business & results acumen
- Ability to make clear explanations and recommendations
- Proven track record in managing a team, and working in a matrix environment
- Strong leadership skills, collaborative working mode
- Proactive, result-driven in fast paced environment
- Excellent communication & networking skills
- Fluent in English + ideally other EU language Additional Information
- We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
- On the tech side, we are committed to reducing the impact of digital technology across all our projects.
- We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
- Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.
- We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities.
- Expanded remote work and no meetings on Wednesday afternoons,
- Continuous improvement & training: Hackathons, exceptional technological partnerships, dedicated talent management, and a specialized platform for training, Digitech Academy & certifications.
- Work from Everywhere: Personal access provided to over 500 coworking spaces, many of which are within our hotels.
- ALL - Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.
- Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
- An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
- Sustainable Mobility Package up to €700 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).
- €10 meal vouchers.
- A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
- And at our Issy les Moulineaux site: Collaborative workspaces, an employee restaurant, unlimited coffee, gaming and sports areas, a concierge service, and a park just across the street
- A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.
- An interview with the team manager responsible for the role you are interested in.
- For some roles, you might also be required to complete an assessment (use case and motivation questionnaire.
- A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group.
- A personalized feedback.
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App Campaign - Issy-les-Moulineaux, France - Accor
Description
Company Description
Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 2,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality.
Accor Tech & Digital, jobs in the tech field where intelligence is above all human
Job DescriptionWe are the Digital & Business Factory of the Accor Group, the innovation and transformation laboratory of the global leader in the hospitality industry;
With our 700 - Heartist, we bring together the best of hospitality and the best of tech & digital.
Our ambition: to offer personalized, memorable, and sustainable experiences.
Here, we give birth to new ways of traveling in each of our 5,500 hotels, closest to our 100 million customers in 110 countries.
Here, we are at the heart of a fantastic playground for designing and creating digital products and services, for our customers and our hotel teams, generating maximum value for our company.
Here, your scope will have no boundaries, so dare to impact on the world with us
Here is where your greatest challenge awaits you:
By joining the Customer Acquisition team withi n the Global Digital Marketing & Ecommerce team (Premium, Midscale & Economy division) , you will be accountable and responsible for leading the APP Campaigns Lever Development worldwide and supporting Performance Marketing Projects to reach business objectives and ensure Premium, Midscale & Economy Brands profitability
Reporting directly to the Director of Customer Acquisition, you will be working closely with Digital Marketing & Ecommerce, Regional Customer Acquisition teams, internal and external partners to maximize performance and efficiency in accordance with the defined Digital Marketing strategy.
Your mission:
And you?
Accor dares to impact:
- the world
- your career:
- Specifically, at the Digital & Business Factory
and also,
Is this mission appealing to you?
Recruitment is all about people
Apply, and we will offer you:
#accordigitalfactory
