Lead Generation Manager - Paris, France - KBRW

KBRW
KBRW
Entreprise vérifiée
Paris, France

il y a 1 mois

Sophie Dupont

Posté par:

Sophie Dupont

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Description

Our mission:


We are living in exciting times where technology and digital transformation improve and disrupt businesses and their supply chains on a daily basis.

At Kbrw, we're disrupting the tech supply chain and we aim to facilitate this transformation through high-performing software, driving our consistent growth.

And guess what? You can help us achieve our vision


Born in 2009, we are a leading European software-as-a-service (SaaS) company on a mission to build robust, high-quality long-lasting projects.

Our high performance cloud-native flagship solutions, such as Order Management System (OMS) and Warehouse Management System (WMS), helps complex businesses implement new omnichannel operations, orchestrate critical business processes, and improve customer promises across all business channels.

We meet the highest IT requirements by achieving performance, robustness, configurability, easy integration, while also mitigating IT risks.


Kbrw is self-founded and has grown significantly over the last five years, with a 30% increase in its headcount and its revenue every year.

Our solutions are already used by seven CAC40 companies and deployed in over 16,000 sales outlets in more than 120 countries, managing a total transaction value in excess of €30 billion

With offices in Paris, Bordeaux, Lille, Clermont-Ferrand, London, and Barcelona, our reach is global and we aim to reach 200+ employees by 2024


Let's talk about our Marketing team:

Welcome to our dynamic and friendly Marketing team As a key member, your contributions will be instrumental in shaping and executing strategies that drive Kbrw's growth initiatives.


Our unified Marketing team is committed to engaging in collaborative efforts, encouraging empowerment, fostering a caring environment, and driving performance.


As a Lead Generation Manager, you'll be at the forefront of shaping our Marketing strategy, working hand in hand with Jean-Marc, our Head of Marketing.


What will I be doing?:


  • Managing and driving
    the animation of the marketing funnel, crafting and implementing strategies and processes to refine user journeys and amplify conversion rates.
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Overseeing the CRM database, activating, monitoring, analyzing, and improving inherently the CRM process throughout the whole organization.

  • Analyzing website and marketing campaign performance through
    web analytics tools such as Google Analytics, Tag Manager, and Data Studio, providing comprehensive reports on insights gleaned.
  • Spearheading
    website management and optimization efforts, utilizing CMS platforms like WordPress and Strapi to consistently enhance website performance and elevate user experiences.
  • Monitoring and optimizing
    SEO performance using tools like SEM Rush to ensure a market edge in website SEO and YouTube channel presence.
-
Collaborating closely with development and product teams, deeply understanding ongoing IT projects. This involves effectively communicating with various technical stakeholders, understanding project intricacies, and foreseeing marketing requirements arising from these initiatives.

  • Pioneering the exploration and implementation of
    new acquisition channels, for instance, chatbots, to amplify lead generation and engagement.
  • Cultivating strong relationships with agencies and external service providers, ensuring seamless collaboration to meet and exceed growth goals.

What do I need from you?:

  • Master's in Digital Marketing or Web Marketing from a university or Business school
  • 4+years of experience in digital marketing, growth marketing, or lead generation. Prior experience with HubSpot, Salesforce, Lemlist, PhantomBuster, SEM Rush, and other marketing software and proficiency in web analytics tools like Google Analytics, Tag Manager, Data Studio
  • Strong communication skills in French and English
  • Prior experience in inbound marketing, funnels, web performance, and CRM management. Proficiency with CMS (WordPress, Strapi) and indepth understanding of SEO, SEA, and SEM
  • Recognized for strong analytical & organizational skills to track and optimize KPIs and the conversion funnel skills and work on various projects
Curiosity, proactivity, open-mindedness and eagerness to explore new opportunities in digital marketing


Wanna put a smile on our face?

  • You are familiar with Google and Adobe suites and you are experienced in agency and external service provider management.
  • You are able to identify and leverage new acquisition channels.

The stuff you wanna know:


  • An attractive compensation package:
  • A transparent remuneration policy: from software developers to department heads, everyone has a compensation based on a transparent formula: _entry salary x experience x loyalty x grade_
  • Participation in profits in France via the profitsharing system
  • Possibility of bonuses based on your results
  • Familyfriendly worklife balance: flexible halftime remote policy
  • Ticket Restaurant
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