Field Marketing Manager Emea South - Paris, France - Blue Yonder

Blue Yonder
Blue Yonder
Entreprise vérifiée
Paris, France

il y a 1 semaine

Sophie Dupont

Posté par:

Sophie Dupont

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Description

Blue Yonder is looking for a talented, results-driven field marketing manager to join our award-winning, fast-paced, energetic marketing team and drive growth initiatives with the sales and business development teams.


  • Scope:
  • You will be working crossfunctionally with the global marketing, sales, business development, industry strategy, product marketing, product management, alliances, and customer success teams, you will help develop compelling gotomarket plans, messaging/content, marketing strategy, and integrated campaigns that will drive pipeline and revenue with a focus on new business for EMEA.
  • This role will be distributed between the needs of field marketing 70% and campaigning 30%. You will be working closely with senior marketing colleagues, sales, business development and partner alliances alike to develop and execute a fully integrated regional marketing plan for EMEA South.
  • What you will do:
  • Translate global strategy and regional sales goals into an effective fully integrated strategic marketing plan, considering all aspects including sub-industry specific approach, local language, identifying the right mix of industry events, Blue Yonder hosted events and campaigning-
  • Responsible for event management, end to end, from identifying the right events to execution-
  • Closely work with sales, supporting sales goals and driving the strategic direction and execution of campaigning as driving pipe from events-
  • Responsible for driving and demand generation programs powered by 6sense to orchestrate buyer intent, supporting in expansion of footprint with existing enterprise customers as well as breaking into new territory and new logos-
  • Create campaign briefs in concert with industry and product teams, translating the vision into a creative concept with the support of internal designers or outside agencies-
  • Support in localization of global intent driven 1:many campaigns and develop and implement industry specific multi-channel 1:few programs to create demand and also accelerate active sales cycles-
  • Identify associations, industry influencers and other third parties that influence in-market opportunities and driving success through thoughtful annual programs-
  • Monitor and manage marketing reporting, dashboards and analysis on event effectiveness, campaign performance, to allow for quick adjustments and pivoting
  • What we are looking for:
  • 5+ years of B2B demand generation, field marketing and digital marketing experience
  • Enterprise SaaS or supply chain marketing experience is a major plus
  • Sufficient knowledge of best practices in B2B marketing automation
  • Demonstrated analytical approach, understanding of core marketing and pipeline metrics
  • Ability to deliver results in a fastpaced, highgrowth environment
  • Experience with an ABM platforms (e.g. 6sense, Marketo, Salesforce, Salesloft) to orchestrate buyer intentdriven campaigns preferred
  • Strong communication, interpersonal skills with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets
  • Confident working closely with leadership to support the overall business goals
  • Proven experience working effectively with sales teams to win
  • Mother tongue French or Italian, fluent in English, Spanish a plus
  • Prior experience of assuming full responsibility for endtoend event management
  • Flexibility to quickly adapt and align with business needs
  • Organizational skills to manage multiple projects with flawless execution
  • Excellent project management skills
  • Good understanding of budget management
  • Some travel is requiredOur Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers.

Does your heart beat like ours? Find out here:

Core Values

  • Diversity, Inclusion, Value & Equality (DIVE)
is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural

Diversity Report

which outlines our commitment to change, and our

video

celebrating the differences in all of us in the words of some of our associates from around the world.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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