- Full Time
- 22 Rue Saint-Gilles, 75003 Paris, France
- Hybrid
- With Professional Experience
- 2/5/24
- Build long term brand equity, create consumer desirability and cultural relevance for Maria Galland Paris by defining big platform ideas, drafting impactful copywriting and rolling out a consistent story-telling plan across all communications channels (newsletter, website product pages, product packaging...)
- Work together with digital, E-commerce and market partners
- Identify the right communications channels (earn media, social influencers, partnerships and collaborations) to deliver against the brand ambition
- Manage agency partners relationships as and when required
- Create 360 communication plans that translate through the line and across multiple channels
- Build and nurture cooperation with beauty industry media, influencers, bloggers and content creators
- Organize press and influencer events for new launches to generate buzz and coverage
- Draft compelling press releases for all key innovations
- Work hand in hand with the Digital Team and Digital agency partners to create content for owned META platforms in line with brand activity plans (monthly calendar) and manage Instagram community with the adequate tone of voice and in a timely manner
- Monitor and question performance on a monthly basis and make recommendations
- Support and influence local markets in driving their PR and influencers strategy as and when required
- At least 6 years' experience in one of the following industries: Ideally skincare, premium consumers segments, BTC/ direct to consumer business
- Solid experience operating multi markets
- Fluent in English, another language (French or German) is a plus
- University qualification
- The opportunity to join a small company with an international dimension
- A rich and diverse role with responsibilities and exciting projects to contribute directly to the success of our brand
- A cohesive team that likes to share its knowledge and passion for marketing
- The opportunity to make a difference for people in the skincare difference
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Storytelling & Culture Manager - Paris, France - Maria Galland Paris
Description
Storytelling & Culture Manager at Maria Galland Paris | softgarden
View job here
Maria Galland Paris is a small skincare brand born in 1960. Building on its Founder's Legacy, the brand has made its mission to create a movement for respectful skincare, fighting against standards the industry and society impose, and allying itself with those consumers, partners and employees, who want to be a part of this movement. This is an exciting opportunity to reinvigorate our beautiful, purpose-filled brand to life through creating an outstanding customer experience. You will partner with the teams in sales, training and marketing to contribute to our further success story across more than 50 markets.
Storytelling & Culture Manager
Responsibilities include:
Communications and Partnerships/Collabs
