- Designing and planning the Marketing & Communication strategy in Europe in accordance with the Region marketing and communications strategy and the business priorities
- Overseeing the implementation of the Europe Marcom strategy through Product merchandising, Visual merchandising, communication campaigns including paid media, events & VIC Care, PR activities to support the brand Retail & wholesale distribution network
- Implementing action plans for each country and network (Retail and wholesale)
- Managing the Europe Marketing & Communication team while ensuring a close monitoring of the Europe communication budget.
- Conduct drawing and implementation of Europe Marketing & communication strategy in coordination with regional marketing & communication management.
- Propose and develop actions to boost sales in all European networks
- Define opportunities / priorities based on a strong understanding of brand DNA & market positioning conducting market trend analysis, competitor benchmarking, competitive analysis or/and sharing of results of market studies
- Lead and animate the Europe Marketing & Communication team: merchandising, visual merchandising, event & VIC Care, PR & training
- Fix and communicate clear targets / objectives / missions of all team members, clearly establishing priorities
- Help to define improvement potentials and ensure individual professional development by assessing strengths and weaknesses
- Implement efficient work methodologies and reporting
- In collaboration with regional media manager, contributes to the paid media strategy in the markets concerned
- Advise on media buying and sponsorship opportunities to maximize the coverage, recommend the most appropriate media mix and suggest effective media and PR programs to promote brand image.
- Follow-up editorial performances with PR manager and support any PR initiatives in European markets.
- Orchestrate product launches and 360° international plan roll-out with the objective of maximizing the commercial impact and market exposure of the brand, coordinating all departments (communication, PR, merchandising, training...)
- In collaboration with regional merchandising manager supervise merchandising activity for the area (sales forecast, assortment, stock rotation...)
- Responsible for marketing presentations for commercial meetings as well as any external/internal marketing presentation.
- Report to International Marketing team all necessary feedbacks and needs
- Based on Europe brand director needs business priorities, design marketing and communication strategies to drive traffic and support sales
- Define and coordinate trade marketing plans for boutiques and wholesale partners in collaboration with brand directors.
- Allocate budget according to commercial targets and activity plans.
- Follow-up wholesale contribution budget consolidating all expenses.
- Validate all marketing and communication activation in Europe ensuring that brand image and strategy are respected.
- Build efficient instore activity, event and VIC care treatment strategies
- Oversee the roll-out of yearly visual merchandising program and respect of visual merchandising guidelines in both Retail and wholesale and suggest any idea to enhance the brand visibility in the network.
- Act as a linking pin between commercial and regional marcom teams and ensure transparent & smooth communication flow between all departments
- Lead any transversal European projects; specifically orchestrate the annual European partners' days with all stakeholders
- Define communication budget for Europe in collaboration with Regional Marketing & Communication Director and participate to budget reviews
- Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)
- Ensure that global budget is respected making necessary adjustments within the European budget
- 8 years of experience in marketing and communication positions, ideally in the luxury industry
- Degree holder, prefer communication, marketing, or business management major
- Proficient in developing, executing and measuring communication strategies, aligned with a brand platform
- Strong business sense, customer oriented
- Strong at planning and organizing
- Good team player with strong leadership skill
- Excellent communication and presentation capability
- Fluent English and French
-
Europe Markets Middle Office
il y a 2 heures
Barclays Paris, France**Barclays Europe Markets Middle Office** · **France, Paris** · As a Barclays Europe Markets Middle Office, you will be part of the Global Markets Operations to help the Sales team with KYC onboarding. The role provides assistance to Front office partners, clients, and back-offic ...
-
Assistant(E) Retail Marketing Europe
il y a 1 semaine
Maje Siège Paris, France**Service**: · Marketing · **Intitulé du poste**: · Assistant(e) Retail Marketing Europe H/F · **Contrat**: · Stage · **Temps de travail**: · Temps complet · **Missions**: · Rattaché(e) au service Retail Marketing, vous aurez notamment les missions suivantes: · Participation aux ...
-
Stagiaire Assistant Marketing Opérationnel Europe
il y a 2 jours
Van Cleef & Arpels Paris, FranceCode de référence: 92002**Stagiaire Assistant Marketing Opérationnel Europe (H/F)**: · - PARIS, 75, FR- Trainee/Intern**QUI SOMMES-NOUS?** · Une Maison de Haute Joaillerie qui valorise des savoir-faire exceptionnels dans un univers empreint de créativité, d'enchantement, de cultu ...
-
Strategic Product Marketing Director Europe
il y a 1 jour
Approach People Recruitment Paris, FranceApproach People est un cabinet de recrutement international qui existe depuis plus de 20 ans. Nous accompagnons des clients internationaux pour recruter leurs futurs collaborateurs multilingues sur des rôles stratégiques. · Notre département Executive Search accompagne l'un de se ...
-
Trade Marketing Coordinator- Europe
il y a 3 jours
Filorga Paris, France/ · **In this role you will be responsible for**: · **1. Driving Filorga brand market share and Sell out (30%)** · - ** · Work closely with Area Managers, Distributors and Brand teams to define and run customer activation plans to drive Sell out and maximize brand Market Share.** ...
-
Trade Marketing Coordinator- Europe
il y a 1 semaine
Filorga Paris, France**In this role you will be responsible for**: · **1. Driving Filorga brand market share and Sell out (30%)** · - ** · Work closely with Area Managers, Distributors and Brand teams to define and run customer activation plans to drive Sell out and maximize brand Market Share.** · - ...
-
Senior Marketing Manager Europe
il y a 3 jours
BIC Clichy, FranceFor over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. · As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible w ...
-
Marketing Manager Skin Health Southern Europe
il y a 5 jours
Kenvue Issy-les-Moulineaux, France· Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue), is currently recruiting for · **Marketing Manager Skin Health Southern Europe & France.** · - This position reports to the Southern Europe Head of Marketing and is based at our Paris or Madrid offices. · **Who ...
-
Marketing Operations Europe Trainee
il y a 4 jours
Nissan Montigny-le-Bretonneux, FranceThe scope of this internship will allow you to support & lead various activities in Customer Experience. · CE Europe Marketing Operation Team is responsible of operational marketing activities for 19 countries. · To support these activities, the main scopes of work are: · - ** GD ...
-
Stage Assistant(E) Marketing Europe
il y a 1 semaine
Poly Event Vaires-sur-Marne, FranceCréée en 2011, POLY EVENT est spécialisée dans la vente et la location de structures gonflables, de machines à confiserie et de jeux mécaniques. Notre large gamme de produits et services s'adresse à une clientèle de professionnels et de particuliers basés en France comme à l'étra ...
-
Gaming Marketing Assistant, Europe
il y a 5 jours
Logitech Paris, France À temps partielDescription · Position at Logitech G Start date: June 2024 / Apprenticeship / France, Levallois Perret, hybrid schedule possible with min. 2 days per week in the office · Duration: 2-years · About the program: · We have launched a brand new Young Professionals Program here a ...
-
Marketing Manager Western Europe
il y a 5 jours
Dennemeyer Paris, France À temps pleinYou will · partner closely with the EMEA Marketing team and regional Sales leaders to deliver online and offline campaigns that influence pipeline and help to achieve sales goals.Your Responsibilities · Run localized cross channel campaigns to raise the awareness in the Western E ...
-
Spécialiste Marketing Europe du Sud en alternance
il y a 1 semaine
Akeneo Paris, France ApprenticeshipAkeneo, leader mondial des solutions de Gestion de l'Expérience Produit (PXM) et de l'Information Produit (PIM), est un éditeur de logiciels qui est né à Nantes en 2013. · Aujourd'hui implanté en France, mais également au Royaume-Uni, en Allemagne, aux Pays-Bas, aux Etats-Unis et ...
-
Apprentissage : Ds Europe Marketing Analyst
il y a 1 semaine
Stellantis Poissy, France**Job ID**: · **Career Area**: Sales & Marketing · **Job Category**: · **Location**: CEMR Poissy, · , FR · **Date Posted**: March 14, 2024 · Job Overview · **Qualifications**: · Au sein de la direction commerciale Europe de la Marque Premium DS Automobiles, vous participez au pi ...
-
Southern Europe Field Marketing Manager
il y a 1 semaine
Facebook Paris, FranceJoin the fast growing VR industry Reality Labs is looking for a VR Field Marketing Manager for our 3rd party retail channel. Reporting to the Global Lead of Field Sales, this person will own the staffing strategy, deployment, and measurement of VR Field Sales and Training Program ...
-
Senior Integrated Growth Marketing Manager, Europe
il y a 5 jours
Mozilla Paris, FranceThe Opportunity · Are you eager to build a better internet? Join Mozilla on the European Marketing team. We are looking for a Senior Integrated Growth Marketing Manager with exceptional communication and project management skills who can drive marketing strategies and unlock gro ...
-
Lead of Cloud Broker Market Europe and Latin America
il y a 5 jours
AXA Group Paris, France À temps pleinJOB ENVIRONMENT · Our mission at AXA is to empower people to live a better life. We must move from a perceived payer of claims to a strong partner in life for our customers. Thus, our role as Group Operations must be to support and to empower all AXA teams in the best way to ach ...
-
Business Marketing Manager EC Europe
il y a 5 jours
Philips Suresnes, France À temps pleinJob Title · Business Marketing Manager EC EuropeJob Description · Job title: · The Business Marketing Manager Emergency Care Europe drives our marketing efforts in alignment with the European business strategy. In this role you are responsible for co-developing and deploying the ...
-
Senior Manager Marketing Continental Europe F/H
il y a 6 jours
GXO Logistics, Inc. Neuilly-sur-Seine, FranceAfin de soutenir notre forte croissance et de continuer à développer notre marque, nous recrutons un Senior Manager, Marketing Continental Europe F/H. · Rattaché(e) au VP, Communication, Europe, vous êtes garant (e) du développement et de la mise en œuvre la stratégie marketing ...
-
ALTERNANCE - Assistant Marketing Opérationnel Europe (F/H)
il y a 5 jours
Sephora Neuilly-sur-Seine, FranceChez Sephora, nous inspirons nos clients, nous responsabilisons nos équipes et nous les aidons à devenir la meilleure version d'eux-mêmes. Nous créons un environnement où les personnes sont valorisées et où les différences sont célébrées. Chaque jour, nos équipes à travers le mon ...
BOUCHERON – Europe Marketing - Paris, France - BOUCHERON S.A.S.
Description
Description
We are looking for a Marketing & Communication manager for Europe to join the EMEA Marketing & Communications team. The Marketing & Communication manager for Europe will report to Marketing and Communication Director EMEA.
The Marketing & Communication manager for Europe will be responsible for:
The Marketing & Communication manager for Europe will work closely with the Europe commercial teams, with the EMEA regional Marketing and communication Director and with the rest of the Marketing and communication teams.
YOUR MISSIONS:
Your main missions would be the following:
Europe Marketing & Communication strategy:
Team Management
PR & Media :
Marketing & merchandising:
Trade Marketing:
Budget management:
YOUR PROFILE:
DETAILS:
Contract type: CDI
Starting Date: Q2 2024
Boucheron is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
RegularStart Date
Schedule
Full timeOrganization
BOUCHERON S.A.S.